What are the 5 most If, for example, page_views are marked as conversion in your GA4 account, it will be the most triggered conversion. That is because you can’t switch tracking page_views off in GA4.
But then again, there is no point in marking page_views as a conversion.
And yet, many businesses choose conversions without putting much thought into it.
Don’t be one of them.
3. On which day did a conversion take place?
The conversion timeline is interesting. Especially if you choose a longer time period. Upward and downward conversion trends can teach you more than sudden peaks and drops.
Things get even more interesting when you compare conversions with a previous period.
To do so, click on the date selector, choose the duration and click apply.
If you hover over a bar in the chart, you engineer data can see whether the amount of conversions increased or decreased.
In the report below, for example, the add_to_cart conversion changed with a whopping 510.8%.
This is one of those moments to shine as a data analyst or a digital marketer.
But first, you need to ask questions like these:
- Why did the conversions increase or decrease in a given period?
- What did you change on your site, your offer, your design, your campaigns?
And here, we have arrived at the most powerful thing of the GA4 conversions report.
When the GA4 conversions report raises questions, you know you are onto something important for your business
You can then
- Dive deeper to detect and fix the things that dropped your conversions.
- Or you can repeat, for example, a particular campaign to get the same or even more excellent total conversions.
Hang on.
Let’s rewind to the 500% conversion seo optimization of b2b content: tips from the top seo experts increase of the add_to_cart event.
Is that really an excellent result?
Compared to the previous 28 days, it is mind-blowing.
But the report contains another What are the 5 most conversion that is more important than adding a product to the cart: purchase.
If you scroll down, you will see a table that neatly compares the performance of all the conversions that took place on your site, web shop or app.
Here you can see that the 500% increase of products added to cart, resulted in a 53.35% increase of the Total Revenue.
Not bad.
But I hope that this example teaches you one thing about GA conversions:
Keep your “hooray” or “damn” until What are the 5 most you see the full conversion picture
You can get more insights from the default conversion report, but I will show you how to do that in the next paragraphs.
The event conversion report in GA4
To see a detailed report of one specific conversion event, go to the Conversions report and click in the table on a conversion event.
By default, the detailed event conversion china data report uses the default GA4 channel groups as the primary dimension.
For example, in the purchase conversion report below, direct traffic was the top source.
In the handy table below the bar chart, you can see the details per channel group.
The “Event Value” column in the detailed conversion event reports only contains a value if you have assigned it to a conversion.
Although that may differ from the revenue, it is still a good idea to assign a value to your conversions.
That way, you can, for example, see at a glance, how much email traffic roughly generated compared to organic search traffic, or organic social.
Primary and secondary dimension in GA4 conversion reports
If you want to dive deeper into the What are the 5 most sources that drove converting traffic, you can change the primary dimension, or add a secondary dimension to the table.
Compare converted users in GA4
The conversion reports are a great place to better understand your users. One way to do this is by comparing “All Users” with another user segment.
To do that, click on the Add comparison button on the top of a conversion report.