SEO content optimization can offer B2B businesses great opportunities for visibility. 57% of B2B marketing professionals claim that SEO is also the channel that generates the most leads. But traffic from search engines is not achieved overnight. It requires a content optimization strategy that, on the one hand, pleases Google but, above all, is considered quality and valuable content by users. However, SEO is a world! And there are many aspects to take into account, as well as many changes that the giant Google carries out every year. For this reason, we have decided to compile in this post the advice of eight SEO experts that are a priority for any B2B business that enters the world of search engine optimization. Don’t miss a detail!
Summary
Analyze search results for Fernando “Mr.” Muñoz
Business-focused keyword research by Laura López
Search intent by Antonio Lopez
Featured snippets by Christian Oliveira
Core Web Vitals by David Arana
International SEO Optimization by Fernando Macià
Mobile SEO Optimization by José Moreno
Linkbuilding by Sergio Simarro
Analyze search results for Fernando “Mr.” Muñoz
If you are going to do SEO, check where you are risking your money.
Big words, big traffic possibilities. Big SEO traffic? Not always. Have you thought that when you attack a particular keyword, you are not only attacking a SERP full of competitors but the big competitor that is Google? Do you know which battlefield you are sending your URLs to fight on? Or, like Philip II, will you say “I did not send my ships to fight against the elements”? Before you start trying to rank for something, check the search results pages , because it is not the same to fight for a keyword that guarantees you a 46.9% CTR than one whose CTR can drop to 13.7%…
What do you need to check?
If the results page has a PPC area, if it has a featured snippet , if it has a knowledge panel … There are 40 different types of modules that Google puts in the SERP! And, depending on the type of results it gives you, check out this post by sistrix about CTRs and calculate what traffic possibilities you will have if you manage to reach #1 for that keyword you are aiming for.
Then, and only then, will you have defined a good keyword strategy because power without control is useless and trying to position for a keyword that has many searches without knowing what traffic possibilities you have is useless either.
Business-focused keyword research by Laura López
The Importance of Conducting Keyword Research Thinking About the Conversion Funnel
laura lopez seo optimization b2b content
When defining an SEO strategy, it is essential that we carry out keyword studies focused on the actual search intent . In the case of eCommerces or websites with a clear transactional objective , we must study which terms will attract potential traffic, recent mobile phone number data but even more so, it is necessary to know at what point in the funnel the user performing the search is .
This way, we can optimize our page with different terms focused on the user’s search intent and push them towards the next step of the funnel they are in.
This keyword research must be analyzed from 3 fundamental points:
What the user is looking for
When you look for it
How to search for it
Once the user’s search intention has been identified, abm account based marketing we will categorize the terms based on the saudi data final need depending on the point in the conversion funnel in which they are located.
To do this, we can categorize the searches in our study into:
Need ( Awareness )
Search for alternatives ( Interest )
Evaluation of alternatives ( Interest )
Purchase decision ( Desire )
Product/Service Management ( Action )
Waiver or improvement of the product/service ( Action )
Categorizing our keyword study in each phase of the User Journey will allow us not only to position ourselves towards a more accurate search intention, but we will also be able to provide the user with final content focused on the right moment of their purchasing process, which will make it easier to get closer to the final conversion.