ABM has come to revolutionize traditional Inbound Marketing strategies. It involves designing strategies tailor to a specific account, placing even more emphasis on personalization, engagement with the potential client and where sales-marketing alignment is more key than ever, since teamwork is essential. I leave you with an article from the competition that I really lik and explains it better than I can: Drift Blog .
2. AI (Artificial Intelligence)
Artificial intelligence is one of the new marketing trendsI’m sure there will be a lot of talk about this this year. The use of Artificial Intelligence in marketing strategies is going to start to expand rapidly. It is more common than we realize: Netflix recommenders, the advertising that appears on Instagram, even the assignment of the agent who answers our phone, are bas on “learning algorithms.” Of course, the “new toy” syndrome can cause chatbots to sprout up like mushrooms where they may not be ne… Read this interesting article from Forbes , where they talk about this.
3. User Generat Content (UGC)
Another of the new Marketing trends is User Generat ContentThis is almost back to the topic of the Clue Train Manifesto conversations, which is almost 20 years old… but it’s true. We like talking to people, not physician database companies… and we like the content that people generate. We believe in it. Even further, we are going to move away from “official influencers”, almost always paid by brands, to listen more to “micro influencers”, super niche experts… Here are several examples of successful User Generat Content campaigns… and those to come!
4. Podcasts
This is not one of the newest marketing trends, but I think that the shortcomings are easily correct in 2019 it will gradually reach Spain, until it reaches a considerable penetration. Common in Anglo-Saxon markets, they have not yet hit hard here. Server and mbudo are going to start our Inbound Marketing Podcast programming soon, for anyone who wants to listen. Stay tun.
5. All in one
Automation, integration, unification… anything that involves fans data using more than one digital marketing solution is going to be a pain. Manufacturers are getting their act together by adding functionality or creating connectors… we have to make it easy. Even large corporations with deep budgets tend to adopt solutions that facilitate reporting and functionality instead of having their business intelligence spread across several solutions.