Nali vuto laling’ono kwa inu: funsani anzanu & abale anu ndikufunsa ngati wina sakudziwa WhatsApp. Bet simupeza aliyense yemwe sanamvepo za izo kapena sadziwa chomwe chiri. Nthawi zambiri, aliyense ayenera kuzigwiritsa ntchito polankhulana komanso ngakhale kuntchito.
Izi zikuwonetsa momwe WhatsApp ingakhalire yotchuka ngati njira yotsatsa. Ndipo ma brand akuigwiritsa ntchito bwino.
Koma chifukwa chakuti anthu amatha kutsegula uthenga wa WhatsApp, simuyenera kukhala okhutira ndi kutumiza mauthenga otopetsa, amtundu & malonda.
Winawake adanena momveka bwino kuti, “Malonda abwino kwambiri ndi omwe samva ngati malonda.”
Ndicho chifukwa chake muyenera kuganizira za malingaliro atsopano
Ngati mukupeza kuti mukuyang’ana kudzoza kuti mugwiritse ntchito kampeni yanu yotsatira yomwe ingathe kuchitidwa ndi bajeti yochepa koma yomwe ili ndi phindu lalikulu, ndipo ndiyosavuta kuchita, tasonkhanitsa zitsanzo za makampeni opambana kuchokera kumitundu m’magulu osiyanasiyana. Tiyeni tizipita!
Zitsanzo Zama Kampeni Opambana Otsatsa a WhatsApp
Unilever’s “Ndikubwezerani zovala zanu zokondedwa”.
Mpikisano wa S-Bahn Munich Selfie
Absolut Vodka “Doorman pa Phwando” Campaign
Kampeni ya ADAC “Osaitana Amayi”.
Persil Kufua Expert Campaign
Kampeni ya “WhatsCook” ya Hellmann
Flipkart “A Personal Shopper” Campaign
Pangani Makampeni Abwino a WhatsApp pogwiritsa ntchito WhatsApp API
Gwiritsani ntchito DelightChat pa Zotsatsa za WhatsApp Marketing Automation & Team Inbox
Unilever’s “Ndikubwezerani zovala zanu zokondedwa”.
Unilever ndi kampani yogulitsa zinthu padziko lonse lapansi ndipo yapanga mitundu pafupifupi 400 mpaka pano.
Maggi Germany, Chef In Your Kitchen Campaign
Mu 2019, Unilever idafuna kukhazikitsa mtundu wake watsopano wofewetsa nsalu wotchedwa Comfort ku Brazil pamtengo wotsika. Kotero iwo anali kuyang’ana njira yatsopano komanso yapadera yotsatsa amithenga.
Kampeni:
Mtunduwu udayika zikwangwani zopitilira 10,000 kuzungulira São Paulo ndi uthenga wakuti “Ndikubwezerani zovala zanu zomwe mumakonda,” komanso nambala ya WhatsApp.
Anthu akamatumizirana mameseji mndandanda wa nambala za whatsapp pa nambala yomwe ikuwonetsedwa, chochezera chotchedwa “MadameBot” chinapereka malangizo amomwe angasamalire zovalazo. Popereka malangizo, idayambitsanso anthu kuzinthu zatsopano pogwiritsa ntchito makanema ndi zithunzi. Ndipo kumapeto kwa macheza, anthu adalandira kuchotsera kwa 50% pa chinthu chatsopano ndikutumiza kwaulere.
Zotsatira:
Zogulitsa zidakwera ndi 14x. Chotsatira chimenecho chokha ndi chokwanira kutsimikizira kugwira ntchito!
Adalandira mauthenga a 290K kuchokera kwa makasitomala apadera 12 zikwi
Kodi iwo anachita motani izo?
Mukamagwiritsa ntchito WhatsApp Business API yokhala ndi nsanja zomwe zimakupatsani mwayi wopanga ma chatbots a WhatsApp, ndizosavuta kuchita izi. Zotsatsa za WhatsApp imakupatsani mwayi wotumiza zolemba, zithunzi, makanema, ma doc & ma GIF zomwe zimapangitsa kukhala kosavuta kukambirana.
Pamodzi ndi chatbot, muthanso kuti 21 zogulitsa ndi kutsatsa zomwe mungaganizire mu 2021 anthu enieni alowerere pakati pa macheza ngati angafunike.
pikisano wa S-Bahn Munich Selfie
S-Bahn (Schnellbahn, kapena njanji yothamanga kwambiri) ndiye njanji yakumidzi yakumidzi yomwe imathandizira dera lalikulu m’maiko olankhula Chijeremani.
Cholinga:
S-Bahn adasintha masitima apamtunda ndipo amafuna kuti azilankhula izi kwa apaulendo ndikulimbikitsa anthu ambiri kuti azikwera basi.
Kampeni:
M’malo mongoyika zikwangwani zambiri zaku taiwan pamasiteshoni, adagwiritsa ntchito njira yamakono yamakono – WhatsApp.
Apaulendo amayenera kutenga selfie mu imodzi mwa masitima apamtunda a S-Bahn ndikuwatumiza kudzera pa WhatsApp ndi mawu oti “selfie” ku nambala yomwe idawonetsedwa mumasitima ambiri & masiteshoni.
Izi zidawonjeza munthuyu pachiwonetsero chamwayi ndi mwayi wopeza mphotho yabwino. Kuphatikiza apo, ma selfies omwe adapambana adawonetsedwanso mugalasi pa S-Bahn Munich magazini yapaintaneti.
Mu masabata a 3.5, adasonkhanitsa
250+ selfies
Zonena zambiri pama social media za kukonzanso
Kutchulidwa kwa kampeni pamasamba osiyanasiyana & m’magazini kunathandizira kuzindikira kwambiri
Malinga ndi Mario Schmid, DB Regio AG – S-Bahn Munich, mawonekedwe ogwiritsa ntchito mwachilengedwe, mawonekedwe azithunzi & luso lopanga chatbot pa Zotsatsa za WhatsApp adathandizira kwambiri kuchita bwino kwa kampeni ya selfie.
Absolut Vodka “Doorman pa Phwando” Campaign
Absolut Vodka ndi mtundu wotsogola wa vodka yapamwamba yopangidwa ndi kampani yaku Southern Sweden.
Cholinga:
Absolut vodka ankafuna kukhazikitsa vodka yawo yocheperako ku Argentina & cholinga chake chinali kudziwitsa anthu zamtundu wawo. Ankafuna kuyesa malonda oyankhulana, kuyanjana kwambiri ndi omvera Absolut Vodka sichidziwika chifukwa chokambirana kwambiri.
Chotero iwo anayenera kukhala opanga
Kampeni:
Absolut Vodka adayambitsa kampeni “Unique Access” pa WhatsApp. Iwo analengeza phwando lalikulu la anthu otchuka ndipo analonjeza matikiti awiri kwa opambana pa kampeni.
Sven, yemwe anali woyang’anira pakhomo pa phwandolo, anapangidwa. Anthu adalumikizana ndi Sven kudzera pa WhatsApp ndikumutsimikizira kuti akuyitanitsani kuphwando. Koma anthu amaona kuti n’zovuta kumukhulupirira. Chifukwa chake adapeza njira zopangira izi & kutumiza zithunzi, makanema, nyimbo, ngakhale zolemba zamawu zopempha matikiti
Zotsatira:
PambuyoMasiku atatu akucheza ndi ogwiritsa ntchito, Absolut vodka adalandira:
Nkhani zapa social media
Mauthenga opitilira 1,000, makanema, ndi zithunzi (zopangidwa ndi ogwiritsa ntchito!) zochokera kwa mafani
600 olumikizana nawo atsopano
Kampeni ya ADAC “Osaitana Amayi
ADAC ndi kalabu yamagalimoto ku Germany yomwe imapereka chithandizo chamsewu kwa mamembala ake.
Cholinga:
ADAC inali ndi makasitomala okhulupirika 20 miliyoni koma omvera achichepere sanagwirizane nawo monga momwe mibadwo yakale idachitira. Iwo ankafuna kukhala ofunikira pakati pa omvera omwe analibe galimoto (komabe).
Ndipo zonsezi zidachitika ndi foni ndi SIM khadi!
ADAC idakhazikitsa kampeni ya ‘Musayimbire amayi — Imbani ADAC’ pa WhatsApp. Lingaliro linali loti mutsegule foni yachinyamata & kuwalandira kuti afunse mafunso ALIYENSE kuchokera ku ADAC. Kwenikweni, funso lililonse, makamaka lomwe sangafunse makolo awo kapena sayenera kuwavutitsa. Analandira mafunso monga momwe angachitire ndi kusweka mtima, kapena momwe angasamalire mphaka woweta.
Iwo anali 20 ADAC akatswiri kusewera ‘amayi’ amene anayankha kwa mauthenga onse kwa maola 14 tsiku lililonse pa WhatsApp. Adapemphanso olimbikitsa kuti ayankhe pa Zotsatsa za WhatsApp mauthengawa omwe adatulutsa nkhani zambiri za kampeni.