Tonse tikudziwa kuti chaka cha 2020 chinali chaka chakusintha chomwe chinakhudza msika uliwonse wapadziko lonse lapansi, ndipo ndizowona zogulitsa ndi kutsatsa makamaka kwa iwo omwe amagwira ntchito pakugulitsa ndi kutsatsa. Tinakakamizika kusintha momwe timakhalira ndi makasitomala athu. Zina mwa masinthidwe odzidzimutsa ameneŵa zinabweretsa mavuto atsopano, ndipo zina zinakakamiza chisinthiko chimene chinali chitachedwa kale.
2021 idzakhala chaka choyesera kuti tigwirizane ndi malo atsopanowa, ndipo idzabweretsa nthawi yatsopano yogulitsa ndi zogulitsa ndi kutsatsa mabungwe a B2B. Yambirani chaka chino pa phazi lakumanja pophatikiza zina kapena zonsezi zamalonda ndi zamalonda za 2021.
Kugwiritsidwa ntchito kwa Sales Intelligence Technology
Mofanana ndi njira zotsatsa zogwiritsira ntchito AI kuti zithandizire kuzindikira ndikusintha magwiridwe antchito ndi makampeni a digito, ukadaulo wanzeru zamalonda ndiwofunikira pakutsata ziyembekezo zoyenera zachitukuko chotuluka. Tidasankha zida zina zaukadaulo zogulitsa ndi zogulitsa ndi kutsatsa mu 2020. Onani zida zomwe zidapereka zida zabwino koposa zonse kwa oyimilira athu otukula malonda.
Kugwiritsa Ntchito Makanema Otsatsa Malonda
Chifukwa cha mliri mu 2020, mabizinesi adayenera kudziwa mwachangu momwe angagwirire ntchito kutali, kuphatikiza kuchita misonkhano yogulitsa pafupifupi. Misonkhano yogulitsa makanema inali yovuta mu 2020 pomwe mafakitale osiyanasiyana amayesa kuphatikiza nsanja iyi pamoyo wawo watsiku ndi tsiku. Mu 2021, misonkhano yamakanema ogulitsa iyenera kukonzedwa bwino ndikukonzekera kampani yotsogola yomwe mukuyimira.
Mabonasi ena kumisonkhano yamakanema ogulitsa akuphatikizapo
Sikuti misonkhano yamakanema ogulitsa imalola gulu lanu logulitsa kukhala lotetezeka komanso imakulitsa zokolola zonse.
Misonkhano yamakanema ogulitsa imalolanso zogulitsa ndi kutsatsa chiyembekezo ndi kasitomala kuthekera koyika nkhope yokhala ndi dzina pafupifupi. Zimathandiza kumanga ubale wolimba waukatswiri powonjezera chilankhulo cha thupi ndi mawu (mawu ndi kusinthasintha).
Popeza gulu lanu lazamalonda silimawononga nthawi yochuluka kupita kumisonkhano yogulitsa anthu, amatha kuthera nthawi yochulukirapo ndikuwongolera kutsogolera.
Zofufuza za Prospect
Pamene aliyense akuyesetsa kukonza magwiridwe antchito, njira yatsopano ndiyo kugwiritsa ntchito kafukufuku wamfupi wotumizidwa kwa nambala yafoni library omwe akuyembekezeka msonkhano woyamba wamalonda usanachitike. Izi zingathandize kuchepetsa nthawi yopeza, koma zingathandizenso kukonzekera magulu ogulitsa ndi chidziwitso chofunikira msonkhano usanachitike. Anthu ambiri amakhala omasuka pomaliza kufufuza kwakanthawi kochepa kuti athe kuzindikira zolinga zawo ndi zosowa zawo. Ndikofunikira kuti izi zikhale zosavuta kuti zikhale zosavuta kwa omwe akufuna kutenga nawo mbali.
Kuonjezera kafukufuku wamfupi msonkhano woyamba wamalonda usanachitike kumagwiritsa ntchito makina otsatsa omwe amaphatikiza zogulitsa ndi kutsatsa maimelo odzipangira okha ndi kayendedwe ka ntchito. Mwanjira iyi gulu lanu lazamalonda siliyenera kutumiza maimelo payekhapayekha pazolinga zonse. Marketing automation imakupatsani mwayi woti mugwire ntchito yakutsogolo ndikuwonetsa mawonekedwe a kulumikizana kwamunthu ndi m’modzi.
Kugwiritsa Ntchito Chatbot
Ma Chatbots akugwiritsidwa ntchito kwambiri pamasamba kuyankha mafunso osavuta komanso kupatsa gulu lanu ogulitsa / gulu lamakasitomala nthawi yochulukirapo kuti muyang’ane ntchito zovuta kwambiri. Ndipo mapulogalamu njira zisanu zofunikira kuti mutsogolere kukulitsa bizinesi yanu a chatbot asintha kwambiri ndikuphatikizana kwa nsanja pazaka zingapo zapitazi kuwapangitsa kukhala ofunikira komanso othandiza.
Cholinga cha chatbot ndikupeza zidziwitso zogulitsa ndi kutsatsa zosavuta, zoyambira kwa mlendo monga kuyitanitsa kapena zovuta zaukadaulo. HubSpot imapereka ma chatbots omwe amasinthidwa mosavuta ndi zosowa za kampani yanu. Lolani ukadaulo ukuthandize bizinesi yanu kukhala yogwira mtima komanso yogwira mtima.
Maubwenzi Okhazikika Aukadaulo
Mabizinesi ambiri adasintha kupita ku ntchito zakutali mu 2020, ndipo anthu adayamba kumva kuti alibe kulumikizana ndikuchita mbali zambiri zaku taiwan zonse za ntchitoyi. Chinsinsi chakuchita bwino kwa ogulitsa mu 2021 ndikupanga ubale wokhazikika, waukadaulo ndi omwe akuyembekezeka komanso makasitomala. Kupanga ubale weniweni kumalimbitsa udindo wanu monga wogulitsa / wotsogolera malingaliro ndikufanana ndi kupambana kotsekedwa. Kusunga maubwenzi kudzakhala ntchito yovuta, koma yopindulitsa mu 2021.
Ma Dashboards Ogwira Ntchito ndi OKRs
Kukhala ndi zolinga zomveka bwino zogulitsa ndi kutsatsa ndi zolinga ndizofunikira kuti gulu lamalonda likhale lopambana. Kugwira ntchito kutali kwadzetsa zovuta zina zokhudzana ndi magwiridwe antchito. Kugwiritsa ntchito ma dashboards ndi ma OKRs mu CRM yanu monga Salesforce kapena HubSpot kumatha kupatsa gulu lanu lamalonda chithunzithunzi chazolinga zogulitsa ndi mwayi. Ndi zolinga zomveka bwino, gulu lanu likhoza kukwaniritsa zambiri, podziwa bwino lomwe likuyimira ndi bungwe.
Gwiritsani ntchito ma dashboards ndi ma OKR kuti muthandizire kuti ogwira ntchito azikhala olimbikitsa
Kugwiritsa Ntchito Multi-Channel, Zokumana nazo Zokha
Ndi zosintha mu 2020 kugwira ntchito ndi kugula zinthu pa intaneti, vuto latsopano labuka – ulendo wosadziwika wogula. Zimakhala zovuta kudziwa komwe kugulitsa komwe kukuyembekezeka kudalowa, chifukwa chake kugwiritsa ntchito njira yomweyo kapena njira yomweyi sikoyenera.
Makanema osiyanasiyana – monga imelo, kusaka kolipiridwa, zogulitsa ndi kutsatsa kwazinthu (mabulogu ndi maupangiri), malo ochezera a pa Intaneti, zoulutsira mawu (wailesi yakanema, wailesi, panja) – amapereka njira zambiri (njira yomwe amakonda) kuti azitha kulowa nawo malonda anu. Kumanga magwiridwendi tchanelo chilichonse ndichofunikira pakuwongolera njira zanu zotsatsa ndi zotsatsa zamakampeni amtsogolo.
Webinar Tactic for Lead Generation
Kodi muli ndi malangizo ndi zidule kuti muthandizire oyembekezera kuthana ndi vuto lawo? Ma Webinar ndi chida chofunikira osati kungopereka zida zamaphunziro komanso zotsogola. Popeza ndinu katswiri pa nkhani (SME) ndi ntchito kapena malonda anu, kugawana ma webinar pazithandizo zothandiza zitha kupangitsa kuti ziyembekezozo zikhale zotsogola pazogulitsa zanu kudzera muzowona komanso ukadaulo.
ma webinars
Pangani Zokumana nazo Makasitomala kukhala Chida Chakutsogola
Kuseweretsa kugwiritsa ntchito zida zachatbot, zogulitsa ndi kutsatsa mabizinesi amatha kuwongolera gawo lawo popereka chidziwitso champhamvu chamakasitomala. Makumi asanu ndi awiri mphambu asanu ndi limodzi mwa ogula a B2B amakonda kulankhula ndi wina akamagula malinga ndi Finances Online ndi McKinsey. Kukambirana kudzera pamacheza patsamba lanu kapena kugwiritsa ntchito chatbot kwawonetsa kutulutsa makasitomala obwereza.
Phatikizani CRM mu Gulu Lanu Logulitsa
CRM ndi chida champhamvu chomwe chimakupatsani mwayi wolosera zamalonda, kukhalabe ndi zidziwitso zaposachedwa, kutsata zomwe mukufuna komanso kusinthana kwamakasitomala, ndikuwongolera zosungira. CRM ikhoza kuthandizira kukulitsa zokolola za gulu lanu lazogulitsa kudzera mwatsatanetsatane kuchokera pamaimelo otsatsa, kuyimbirana kunja, maimelo am’modzi-m’modzi, ndi ntchito zina.
Njira zina CRM imapatsa bizinesi yanu mphamvu yotseka mabizinesi ambiri ndi izi:
Lipoti: Pangani malipoti ofunikira abizinesi yanu, kuti muwone momwe zinthu zikuyendera pang’onopang’ono.
Zochita zokha: Lekani kudalira mamembala a gulu kuti achite chilichonse mwazinthuzi, kugwiritsa ntchito bwino nsanja yotsatsa kumatha kukonza bwino ndikupulumutsa nthawi ndi ndalama.
Zolosera: Gwiritsani ntchito zoneneratu zogulitsa ndi kutsatsa zamalonda zomwe zingathandize magulu anu ogulitsa kulosera molondola kukula kwa malonda kutengera momwe angagwiritsire ntchito malonda awo.
Tsamba Lofikira la Salesforce – Malipoti a Jared-SF – asinthidwa
Kuwonjezeka kwa Maphunziro Ogulitsa ndi Kuphunzitsa
Kufunika kwa akatswiri ophunzitsidwa bwino, ogulitsa opukutidwa kukukulirakulira. Ndi anthu ambiri omwe akukumana ndi vuto la kugwa kwa 2020, ambiri akukakamizika kusintha ntchito yawo. Pamene makampani amayesa kubwezera zomwe atayika, kufunikira kwa malonda atsopano ndikwambiri kuposa kale. Kuchulukana kwa akatswiri azamalonda atsopano ophatikizidwa ndi kufunikira kowawonjezera mwachangu, kukakamiza mabungwe kuti aganizirenso momwe amakwerera, kuphunzitsa, ndikukulitsa magulu awo mosalekeza. Kukula ndi chitukuko cha gulu lanu la malonda kukupatsani mwendo pa mpikisano, komanso kumanga kukhulupirika ndi antchito anu oyambirira.
Tsekani Kusiyana Pakati pa Kugulitsa ndi Kutsatsa
Kugulitsa ndi kutsatsa zakhala zikugwira ntchito m’malo awoawo. M’malo atsopano ogulitsa ndi kutsatsa omwe abwera chifukwa cha mliriwu, ndikofunikira kwambiri kuposa kale kuti kugulitsa ndi kutsatsa kumagwirira ntchito limodzi kuti apereke zinthu zopanda msoko komanso ntchito kwa omwe akuyembekezeka komanso makasitomala. Pezani maupangiri ochulukirapo ochepetsera zowawa zanu zogulitsa ndi malonda.
kugulitsa-ndi-zogulitsa ndi kutsatsa-kugwirizanitsa
Malonda Amachitidwe
Zochitika Zowona
Pali zambiri zoti tiphunzire pazochitika zenizeni, koma chinthu chimodzi ndikutsimikiza kuti ali pano kuti akhalebe ndi mphamvu zina. CES (Consumer Electronics Show) ndiye chochitika chachikulu kwambiri ku United States chokopa anthu opitilira 180,000 ku Las Vegas Januware iliyonse. Mwambowu nthawi zambiri umakhudza malo angapo amisonkhano mumzindawu, okwana masikweya mita opitilira 2 miliyoni okhala ndi malo okhala pansi.
Mu Januware 2021, CES idakhala yowoneka bwino, yomwe ndi ntchito yayikulu pamsonkhano womwe umakhala ndi mabizinesi masauzande ambiri omwe amabwera ndi mazana a mapanelo, zowonetsera, ndi mfundo zazikulu zomwe zikuchitika tsiku lililonse. Ngakhale chochitikacho mosakayikira chibwerera kunyumba kwawo ku Las Vegas, chotengera ndikuti chidzakhala chochitika chosakanizidwa kwamuyaya.
Chinachake chomwe ma brand angaphunzire pazochitika zenizeni kapena zosakanizidwa, ndikuti kupita ku zochitika zamakampani kumatha kukhala ndi vuto lalikulu kuposa kupita ku chochitika mwakuthupi. Mitundu yambiri yomwe imapita ku CES idanenanso za kuchuluka kwa magalimoto, kutembenuka, ndi kuyanjana kwanzeru pa nthawi ya chochitikacho poyerekeza ndi zaka zam’mbuyomu. Makampani omwe amatha kulandira zochitika zenizeni kapena zosakanizidwa adzakhala ndi mwayi wampikisano. M’malo mosowa zochitika zogulitsa ndi kutsatsa zanu zotsatsa ngati njira yolumikizirana ndi kutsogolera.