Ngati muli ngati mabizinesi ambiri, zogulitsa zanu sizokhwima monga momwe mungafunire. Mwinamwake muli ndi otsogolera ambiri omwe amabwera, koma osakwanira amasanduka makasitomala.
Apa ndipamene kuledzera kwa mtovu kumabwera. Kulera msodzi ndi njira yopangitsa kuti atsatire anu akhale otentha mpaka atakonzeka kugula. Mu positi iyi yabulogu, tikambirana njira zisanu zofunika kuti mutsogolere kukulitsa bizinesi yanu.
Khwerero 1: Gawani Zotsogolera Zanu
Kukulitsa kutsogolera ndi gawo lofunikira pakutsatsa kwapakatikati. Kulera kutsogolera kumatanthauza kuyesayesa kosiyanasiyana kwa amalonda omwe ali okhoza komanso ofunitsitsa kuti atembenuke – zomwe zingakhale sitepe imodzi kuyandikira kukhala kasitomala wolipira.
Cholinga cha kulera kutsogolera ndi magawo awiri: Mutsogolere mukulitsa bizinesi choyamba, kuonjezera mwayi wotembenuka, ndipo kachiwiri, kufupikitsa nthawi yogulitsa.
Njira yolerera kutsogolera ikhoza kufotokozedwa mwachidule m’magawo asanu:
Gawo loyamba lotsogolera kukulitsa ndikugawa magawo anu. Izi zikutanthawuza kusonkhanitsa otsogolera anu pamodzi kutengera makhalidwe ofanana. Mutsogolere kukulitsa bizinesi Pogawa zotsogola zanu, mutha kusintha maimelo anu ndikutumiza mauthenga ku gulu lililonse, kuwapangitsa kukhala ogwirizana komanso ogwira mtima.
Khwerero 2: Pangani Zinthu Zosangalatsa Mutsogolere Kukulitsa Bizinesi
Mukagawa zotsogola zanu, ndi nthawi yoti mupange zomwe zingakusangalatseni. Izi ziyenera kupangidwa kuti zithandizire kutsogolera kwanu ndikuwasuntha kudzera munjira yogulitsa. Mwachitsanzo, mutha kupanga 2024 mndandanda wa nambala zamafoni osinthidwa kuchokera padziko lonse mndandanda wamakalata amakalata omwe ali ndi malangizo othandiza pagawo lililonse laulendo wa ogula kapena mungafune kukuthandizani kuphunzitsa mayendedwe anu ndikuwonetsa utsogoleri wamaganizidwe anu.
Khwerero Lachitatu: Gwiritsani Ntchito Ma Marketing Automation Pa Makampeni Anu
Chotsatira ndikukhazikitsa kampeni yanu yosamalira otsogolera. Izi zidzakupulumutsirani nthawi yochuluka ndikuwonetsetsa ma sales funnels & lead lead: a tale of a sales lead kuti otsogolera anu akupeza zomwe zili zoyenera panthawi yoyenera. Pali mapulogalamu ambiri otsogolera otsogolera omwe amapezeka ngati HubSpot kapena Pardot. Choncho, sankhani yomwe ikugwirizana ndi zosowa zanu.
Khwerero 4: Yezerani Zotsatira Zanu
Ndikofunika kumvetsetsa zomwe mutsogolere kukulitsa mutsogolere kukulitsa bizinesi zikugwira ntchito ndi zomwe sizikugwira ntchito. Yesani makampeni anu otsogolera otsogolera kuti muwone zomwe zikugwira ntchito ndi zomwe sizikuyenda. Yang’anani ma metrics monga zambiri zaku taiwan mtengo wotsegulira, kudina-kudutsa, ndi kutembenuka. Ngati simukuwona zotsatira zomwe mukufuna, musawope kusintha makampeni anu moyenera.
Pomaliza, ndikofunikira kulumikizana ndi omwe akutsogola ngakhale atakhala makasitomala. Izi zikuthandizani kuti mukhale ndi ubale wolimba ndi iwo ndikuwonjezera mwayi wobwereza bizinesi. Atumizireni maimelo nthawi ndi nthawi, apatseni zotsatsa zapadera, ndipo khalani osangalala!
Khwerero 5: Khalani Mukulumikizana
Potsatira njira zisanu izi, mutsogolere kukulitsa bizinesi mutha kupanga kampeni yolimbikitsira otsogolera yomwe ingakuthandizeni kutseka zambiri ndikukulitsa bizinesi yanu.
Ngati kuleredwa kwa kutsogolera ndi kwachilendo kwa inu ndipo simukudziwa komwe mungayambire, mutsogolere kukulitsa bizinesi tsitsani mndandanda wathu waulere wotsogolera! Buku lothandizirali lidzakuyendetsani gawo lililonse la ndondomekoyi kuti mutha kupanga kampeni yolerera yomwe imagwira ntchito pabizinesi yanu.