Pinterest even has the second

Another special feature compared to other social media networks: content on Pinterest redirects directly to a website. In terms of generating website traffic, this is worth its weight in gold! Among social networks,  highest market share in page views, directly behind Facebook. The half-life of pins is also significantly longer than that of most posts on other social networks (3.5 months compared to Pinterest even has the second Twitter with 24 minutes or Facebook with 90 minutes).

Anyone who doesn’t consider Pinterest because of their target group should be aware that the content of the image network is not only found in Pinterest’s own search but also ranks on Google. Pins are particularly often displayed in Google image search and can lead users to your own website this way.

Common issues

• Inconsistent URL structures: URLs that lack algeria telegram data a clear hierarchy or use random character strings can confuse users and search engines.
• Lack of breadcrumbs: Without breadcrumbs, users might struggle to navigate back to previous categories or search results, leading to a frustrating user experience.
• Ineffective internal linking: Poor internal linking can prevent search engines from understanding the relationship between pages and dilute the distribution of page authority.

Solutions:

• Organize URLs: Develop a clear and logical URL structure that reflects your site hierarchy. For example, use /category/subcategory/product-name instead of non-descriptive strings. This structure helps search engines understand the importance and context of each page.
• Implement breadcrumbs: Breadcrumb navigation provides a secondary navigation aid, showing users their current location within the site hierarchy. Ensure breadcrumbs are visible on all pages and structured consistently.
• Optimize internal linking: Create a strategic internal linking plan to connect related products and categories. Use descriptive anchor text to improve keyword relevance effectively. Check 404 errors and fix these, if necessary.

What is Pinterest and what makes it so special?

Pinterest is a combination of social network and image search engine. Users create an account, browse Pinterest itself or other websites for images and save them on their pinboards so they can quickly find them again later. The focus of the search is on discovery, which makes the search an experience. Google’s goal is to deliver the most now let’s look at the 5 most important email marketing kpis suitable search results for the user as quickly as possible. Pinterest follows a slightly different strategy. The online pinboard leads the user from one search result to the next and refines the results further and further. In this way, the user browses through a huge collection of pins. You often stumble across pins here that you weren’t necessarily looking for. Even as part of professional Soaring for Pinterest research, you end up on the image search engine sooner or later and click through the appropriate pins. The ideal starting point for B2Bs!

When does Pinterest make sense?

Many companies don’t even consider Pinterest when choosing their marketing tools. But upon closer inspection, almost every company has Soaring for Pinterest content that, if presented in an appealing way, is worth sharing on the network.

Anyone who browses through the search will quickly notice that the majority of pins are characterized by an inspiring and emotional presentation. In this article , we explain why emotional design is also and especially important for B2B japan data companies . Of course, not every product is suitable for a post on Pinterest. Those who offer supposedly less appealing products can score points with high-quality infographics, for example. Complicated issues, complex products or services are visualized in an understandable and appealing way.