The simplest, but nonetheless very important KPI is the open rate. This metric indicates the percentage of people who marketing KPIs opened your email after receiving it. This provides information about the effectiveness of your subject line, preview text and optimization of the send time. A high open rate means that your audience finds your content marketing KPIs interesting and is willing to engage with it further.
Good email marketing tools like argentina whatsapp data HubSpot offer the option of creating A/B tests and thus finding out which of two variants (e.g. with a changed subject line) is more successful. The higher the open rate, the better the variant in question marketing KPIs works. However, this also depends very much on the quality of the email addresses to which your marketing emails are sent and on the general relevance of your content for these recipients.
In practice, open rates of over 25% are a solid value here. Over 30% is usually very good!
click-through rate (CTR)
Next comes the click-through 5 ways to help a salesperson rebound fast after missed sales objectives rate (CTR), which is crucial for measuring the effectiveness of your email content. The click-through rate is the percentage marketing KPIs of recipients who clicked on at least one link in your email. The ultimate goal of an email is usually to get recipients to take an action, so improving the CTR is crucial to a successful campaign.
Often, a so-called call-to-action (CTA) is japan data included that leads to a landing page where a conversion should take place. Like all marketing KPIs other parameters, the click-through rate can fluctuate greatly. As a rule, over 7-8% is a good value (based on the number of emails sent).
Conversion Rate (CR)
For most companies, this is of course the ultimate goal of email marketing: The conversion rate is the percentage of email recipients who clicked on a link in your email and then performed a desired action, such as submitting a lead form or making a marketing KPIs purchase. Looking at the conversion rate helps you understand whether or not your emails are effectively achieving their primary goal.