Have you ever wondered what organic positioning of a site is and why this activity is essential to improve the business of your company?
If the answer is no, I suggest you continue reading this article because now I will explain specifically why organic positioning is important, how phone number library can be achieved within Google and what are the aspects that differentiate it from a sponsored result.
But first, let’s take a step back to understand what organic positioning is and why this term is closely related to SEO (Search Engine Optimization).
Are you ready? Let’s get started…
What is organic positioning?
To the question “what is organic positioning” we can give the following definition: “A set of SEO (Search Engine Optimization) optimization activities or techniques capable of improving the positioning of your website within the organic or natural results of search engines (Google).
For example, when you do a search on the web, what happens? That the search engines propose a series of sites, in order of relevance, to help you obtain the information you requested.
And by implementing these SEO strategies you can also optimize your site to make it appreciated in the eyes of search engines, making it relevant and valuable, and positioning it among the first results of Google’s SERP .
So, why is organic positioning important?
11 cold email strategies to increase your response rate Because thanks to this activity you will be able to significantly increase the traffic of your site , as it is well known that users on the web give greater importance to the first results present on the SERP of search engines (usually from 1st to 5th position).
Therefore, being present on the second page of Google search results is almost like not existing at all, although there is another way to promote your site online, which is to create paid ads .
But, before explaining the difference between organic positioning and paid advertising, let’s find out how you can reach the first page within Google’s SERP.
How to get to the first page of search engines
After explaining what organic positioning is and why it is important. Let’s now see how Google determines whether your site deserves to be. Ppresent in the first positions of its search results or not.
So, the first thing to remember is that search engines focus exclusively on the user. As their goal is always to offer them useful valuable and, above all, complete content .
And to make this happen, Google scans all the pages related to the topic searched for. Evaluating the value of each published content.
Subsequently, through an SEO indexing process , the search engine saves, orders and. Segments all the pages in order to be able to offer them when a user performs a search.
By doing this, all the sites are collected in a sort of archive. And when the user types a search term, Google will examine all the indexed pages. Showing only the contents that it considers most pertinent. Relevant and valuable in the top positions.
This is why SEO is a set of activities that can improve the organic positioning of your site. But remember that this process requires time to obtain results. So do not expect to see your site in the top positions on. Google overnight, unless you decide to create sponsored ads.
But if you don’t know what paid australia data ads are, continue reading this article. Because now I will explain the differences between organic positioning and a sponsored ad.