To ensure that your content gets the attention it deserves on Pinterest, all you need to do is follow a few tips.
1. Create a verified business profile
Pinterest rates your content as more trustworthy if you verify your profile. This means it will appear more frequently in searches.
2. Add a save button
Give your website visitors the opportunity to content on Pinterest^pin content to their wall by integrating a button.
A call-to-action such as a button gives colombia number data website visitors the opportunity to pin content.
If you also send out a newsletter, you can take it further and increase the flow of users between channels by integrating social media buttons.
3. Increase reach with Rich Pins
This special form of pins allows you to include even more content in one pin and is particularly suitable for articles, products and recipes. Rich pins of products, for example, show prices, availability and the website that sells the product in real time. This pin form creates a convenient shopping experience with little effort. Article pins contain 5 kpis for your email marketing that you need to track additional information, such as a headline, information about the author and an abstract content on Pinterest of the story. It is worth using these formats. Pinterest rewards the use of these pin formats with a higher reach.
4. Optimize content SEO
Pinterest also needs SEO measures. Research suitable long-tail keywords in Pinterest search and use them to describe your pins and pinboards in more detail. However, avoid meaninglessly stringing keywords together and always keep an eye on the user-friendliness of your pin.
5. Promote your content
Since the beginning of 2019, Pinterest has japan data also offered the option of placing advertisements in Germany. These are very similar to the content on Pinterest advertisements on Facebook in terms of scope, presentation, targeting and handling and increase your reach at an often very low CPM. Website traffic can also be easily increased this way.
Conclusion
In order to increase brand awareness or website traffic with Pinterest, you don’t have to put in a lot of effort. Suitable content is usually already available in the company and just needs to be prepared in an appealing way. The network thus offers an ideal addition to other online marketing measures and turns out to be a real opportunity for B2B companies.