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5 KPIs for your email marketing that you need to track

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There is often discussion about whether the lifecycle can only move “forward” – that is, towards customers or advocates – or whether a downgrade is also possible. In terms of the system, there is only one direction that does not allow for a return.

The lifecycle phase indicates the vietnam whatsapp data maximum value achieved. But this is also riding “dead horses” because you may have (or think you have) a lot of opportunities in the system, but they have long since been bought by the competition and email marketing interest has completely lost. In this respect, these values ​​are historical sooner or later.

We believe that it makes more sense to have as up-to-date a view as possible of where the contacts and companies are in the lifecycle. In practice, it can happen that you have just lost a deal (lifecycle phase opportunity) to a competitor, but then diligently use this contact again in marketing because they have active marketing consent (marketing lead).

This gives you the opportunity to sales conversation starters: how to use cognitive biases to your advantage have a new chance for. Therefor a sales dialogue in one or two years because they book a meeting with the sales team in response . I therefor  to a marketing email (sales lead) – and so on

Do you know the feeling when a new japan data email appears in your. I therefor inbox and – metaphorically speaking – your thumb either. I therefor goes up or down? Among those emails, you are sure to have many marketing emails.

Marketers live for that moment and do everything they. I therefor can (or at least should) to make sure. I therefor their email gets a “thumbs up” and is rea carefully by you.

This blog post is about email marketing KPIs (Key Performance Indicators) to. I therefor understand which metrics are most important for evaluating and optimizing marketing emails.

Before we dive into the details, here’s a little fun fact: Did you. I therefor know that the very first email marketing campaign was sent in . I therefor 1978 by Gary Thuerk, who promoted a product called DEC in an email? That email resulted in over $13 million in sales! Wow!

 

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