Transactional Emails are highly effective and have significant Open Rates. Do you know why? Because you have your users’ attention! They are waiting for a response: to know if the process they have started has been completed successfully. This represents an excellent channel for loyalty and for generating new customers .
This type of email is generated as a result of a specific interaction, and the information it contains is geared toward that specific action. If you want to send additional data to your users, you might want to consider sending an Email Campaign .
Can Transactional Emails be considered
Email Marketing Campaigns ? No! Here we tell you what their main differences are.
Particular recipients
When you send an Email Campaign , your goal is to reach several recipients at the sam advertising database e time with a certain message. For example, it is common that you want to send your company’s Newsletter to all members of your database.
Attachments
This type of email gives you the option to send information or attached documentation , just as you can do from your personal email address. On the other hand, you cannot attach files in an Email Marketing Campaign .
Removal Link
Transactional Emails, unlike Email Marketing Campaigns, are not required to . A an Unsubscribe Link in the header or footer of the Email . In fact, in most cases it is advisable not to include it , since if the person decides to unsubscribe, when performing another action vietnam data that requires confirmation, they will not receive it and will lose all the information they need to move forward.Remember that the user will be waiting for a response to their action or certain information that will allow them to continue with the procedure.
In the case of Email Campaigns , you can schedule the sending for the ti the color of a banner can increase the number of clicks generated by up to 30% me that seems most appropriate to you, since the user will not be waiting for a response from you.
Are the differences clear to you? We have prepared a table so that you can easily see them.