The most effective way to confirm or disprove a hypothesis is to create a minimum viable product (MVP). Such a product has a minimum of functions, but still solves the client’s main problem. If you offer it to users, you can confirm or disprove the existence of demand. 2. Creating a product strategy In the second stage, the manager creates a product strategy.
This is a document that describes:
CA. For whom the product is creat. Functionality. What netherlands phone number library capabilities will it have? Competitive advantage. How the new solution will differ from existing products. Finance. What expenses are plann and what should be the financial result. Project roadmap . Stages of product creation and launch to the market. If the product is being develop internally, such a strategy must be defend before the management or investment committee.
If the product is for an external client
The presentation is made for them. After the product strategy one of the first to adopt the basic ideas of the design has been agre upon, funding must be allocat for development. 3. Product development At the third stage, the product manager is directly involv in the development of the product. To do this, he assembles a team and organizes its work. The team may include analysts, programmers, designers, testers and other experts. In some cases, a project manager is involv in the development.
This is a specialist who coordinates
Imeframe and with the requir budget. Product development can be carri out linearly: using the Waterfall method . In this case, all stages and deadlines are defin in advance and it is quite difficult to make changes to the plan. Another approach is flexible cg leads planning using the Agile method . This includes, for example, Scrum and Kanban . These methods allow for prompt change management, and they work better in situations of uncertainty. Development can proce according to a strict schule, or according to the flexible Agile methodology 4. Launching into sales At the next stage, the product manager organizes the public launch and sales of the new product.