“Be yourself, the other positions are already taken.” Oscar Wilde wrote some of the most original and provocative quotes in the literature of the last few centuries. From these quotes, his talent and his overwhelming personality, he creat a unique and suctive identity that remains in full force more than 120 years after his death. Wilde’s figure is paradigmatic of how important it is to have your own, recognizable identity in order to achieve lasting success . This is true for the arts and, of course, for brands as well.
We can understand brand identity
as the set of features that define it and make it recognizable . However, sometimes we tend to think that these are ruc to a good logo or a unique and striking design. And, undoubtly, the visual is a fundamental part. Nike, Adidas or Coca Cola would not be what they are without their corporate colors, withou italy telegram data t their logos. But just as important as them is the verbal identity. And in an adequate construction and use of it, content marketing has an outstanding relevance.
At a time when technology
even more so with the arrival of artificial intelligence – threatens to generate webp is a modern image format releas uniform content, verbal identity has the ability to offer differentiation, a personality of its own that is present to the user as something unique and exclusive . We return to the example fr bw lists om before; just as the Nike and Adidas logos are totally different and identifiable by any user, a well-defin and original linguistic expression makes the user recognize a style of its own.