by Anke Corbin | Mar 19, 2024 | Business Expansion, Global, Int’l Legal, Int’l Marketing, Intellectual Property, Sales & Marketing
I had the privilege of moderating a panel on.Snternational franchising recently . Dhere my guest panelists were three very smart restaurant. Dndustry franchisors with deep expertise in global development.
What struck me when speaking with. Sach of these experts was how well prepar. Dhey were for their international expansion and. Dw relevant their approach to global development is to all types of businesses. Having the operational perspective of a franchise business, even if the business is a remote office and not a franchise, will help you to operate better abroad.
Here are some of the key takeaways from the panel discussion to help you with your international expansion:
Go Local
Work with in-country experts with a deep understanding of that culture and the local connections to open doors and smooth all regulatory paths. Ensure that the service providers you work with have true expertise in the exact market you want to expand into, not from a country next-door or pseudo-expertise from a greece telegram data broad. While it’s good to have involvement from someone from your home team who is familiar with your business and who is perhaps even managing the international business, ultimately you will be more successful with local support to assist those who are less familiar with the country.
Operational Efficiency and Documentation
Before you enter a new country, document and refine your entire operational dog to so jnoduché process so it’s something you can transfer to your teams abroad.
Training
Provide upfront and ongoing training on every aspect of yo bw lists ur business. Set up a training program for everything from culture to operations to customer service.