Google Ads campaigns (formerly Google Adwords campaigns ) are the tool to advertise yourself on the Google search engine, that is, the best way to be found on the Internet .
Once upon a time … billboards on the streets, advertising on brochures or on television. This still exists, but for several years we can use other more effective methods to get noticed, as the means of communication have changed.
For example, when you do a search on the phone number database web, what happens? It happens that search engines propose a series of sites, in order of relevance, to help you obtain the information you requested.
Ads campaigns allow you to create online ads to reach users at the exact moment they show interest in the products and services you offer.
The first search results you see are all paid ads : this way, florists who want to be found online by those who type “fiori a domicilio padova” into Google reach new customers.
Why consider Google Ads campaigns?
The search of any user stops in most cases at the first online results. For this reason, actually showing up among the very first places means. Having the possibility of making yourself known and therefore attracting new potential customers .
best email marketing tools and services Think about it: when you search for something. In the search bar, will you continue your search to the second, third, fourth page or. Almost always, will you stop at the first sites you click and view?
How do Google Ads campaigns differ from other advertising methods?
First of all, Google only charges you if you actually get clicks on your ad. Hence the name Pay per Click (ppc), or payment per click.
This means that only when a user is actually interested in your proposal. Be it a product, a service, information etc.) clicks to find out more.
To make a simple comparison, whether or not you notice a sign on the highway. The company that owns it has already paid to put it there. Even if you don’t see it for any number of reasons.
In reality, there are also other types of Google australia data campaigns for which you pay. When you reach a predefined number of views, but for simplicity, here we will deal with classic PPC campaigns .