Short-form video has mexico whatsapp number data
become extremely popular recently given people’s enthusiasm for engaging video content and the instant gratification that comes from short snappy content.
For example, TikTok has nearly 2 billion monthly users (and counting), making it a great channel for marketers to engage and influence using video content.
Short-form is ideal for brands looking to show personality and being bold to engage with a growing audience of younger people. TikTok has coined ‘creative bravery’: a transformative mindset of creating content that blends curiosity, imagination, vulnerability, and courage – leading to deeper community connections.
If you’re looking to develop impactful and brave short-form videos that deliver results, you must think carefully about your strategy and closely monitor your data.
What is short-form video?
Put simply, selecting the optimal methodology short-form video is video content that’s 5–90 seconds in duration.
Remember the importance of instant gratification. People want to get to the core of your content, quickly!
With long-form videos, people are more interested in getting explanatory content, detailed how-to instructions, or in-depth analysis. With short-form, the aim is a quick fix. According to Influencer Marketing Hub, 96% of consumers prefer short-form content while 71% of viewers decide on the value of a video within the first few seconds.
Even though the videos are short, they still need to tell a compelling story and have a clear narrative flow. They often link to current social trends so that they’ll resonate with viewers, like how AirBnB rode on the Barbie Dream House trend.
Why use short-form video?
Let’s consider why egypt data you should use short-form video to help boost your brand:
- Increase engagement and reach: Every video you post is a chance to learn what works best at engaging your audience, and it’s a chance to reach new people.
- Easy to create: Short-form content can be quick and easy to make, even on your smartphone.
- Foster a sense of community with your audience: You can make a bulk of content around your audience’s questions, as done by larger brands like Home Depot. For example, by monitoring what questions people ask on social media or on chatbots, you can craft content that answers these questions, and help pre-empt future ones.
- Boost brand awareness and authority: A great video can do a lot for your brand, especially if it gets engagement and is shared.