This is your chance to get your company noticed! In short, you need to create a captivating effect by using keywords related to your audience and market niche. Why? LinkedIn allows you to search for companies using keywords, so if you choose the right ones, your audience will easily find you. In addition, LinkedIn pages for companies rank very well in searches.
A what products and/or services you offer, the experience you have in the sector, the values that inspire you and what your value proposition is, what makes you different .
In the example below, you can see how Deloitte
A financial consultancy, includes a brief but complete description of its telegram database users list services. It also provides information about the locations where it operates , how it is made up, and the main industries in which it operates.
In this example, one of the objectives of your LinkedIn strategy is to recruit talent, so you start your description by inviting people to learn about existing vacancies . And this brings us to the next tip.
Brand Strategy on LinkedIn
#2 Attract top talent
One of the main purposes of creating a LinkedIn page is to recruit suitable employees. To do this, brands expose their Organizational Culture and employment conditions in order to show companies as the best places to work .
What benefits will they receive from working there? What are the working conditions that they won’t fi vietnam data nd anywhere else? Why should a person with great potential choose your company to develop their career? Each of your posts should address some of these questions.
If you want to attract great talent for
A your open positions, post your job offers in the careers section of your tools and techniques for analyzing demographics and interests page! Also, if your company has an internship program, this is a good place to attract the attention of young professionals and invite them to apply.
In this case, you can see how the Quilmes malt house and brewery aims its Human Resources strategy at attracting young employees through its internship program. Well done!
Brand Strategy on LinkedIn
#3 Publish relevant content
Don’t forget that LinkedIn is more than just a professional space, it’s a social network! Therefore, participation and interaction with users is key to building and developing an active community.
To achieve this, we suggest that you make daily posts with interesting content aimed at the profile of your target audience . A tip! Make sure that the text of the post is short , no more than two lines, otherwise it will not be fully visible. Also, add an image and a Call To Action inviting action.
If you’re stuck for ideas on what kind of content to post, here are some ideas!
Institutional videos.
Interviews with employees of your company.
Articles from your blog.