Have you heard of UX Design ? This is the common term for people in the Web Design and Development field; and it has a fairly simple meaning: The acronym is an abbreviation for the English word User Experience . related to usability, flow, and the way the public thinks in a graphical interface. Therefore, we prepared this post to help you better understand this universe within Web Design. Here are 5 tips to improve the user experience on your website.
You’ve probably already experienced the experience of finding information on a website and ultimately giving up. The website developer didn’t consider the user experience; or they didn’t consider other possible ways to find important information. UX Design is here to fix this problem.
If we design an interface for someone other than ourselves, we need to put ourselves in the position of someone who has never seen the website . It’s not the user’s fault that they can’t find what they need; they should be the ones who decide how to find the information.
Thinking about user experience means anticipating how someone will search for your website or app . This requires being brother cell phone list curious and imagining every journey in as much detail as possible. This greatly reduces the likelihood of making mistakes and losing your website visitor’s attention. In addition, you need to understand your audience and conduct tests to find the most intuitive and engaging way to navigate your website , from your visitor’s perspective.
Let’s take a look at 5 steps that will help you improve the user experience on your website:
1. Know your audience
To understand how your user thinks, you need to know who they are and what they like to do. Try to get to know who’s really interested in your website , what their interests and characteristics are.
The key persona you want to reach is built through a target persona creation technique. After this, try to think as if you were in the shoes of the users you created: which sites they usually visit, what their priorities are, and what devices they use.
Describe all of these ideas in detail, and if possible, make several rough drafts, as these details will guide the approach of your project. For example, if your target persona is a frequent cell phone user, it’s important to pay attention to the concepts of responsiveness . If she likes the outdoors, consider keeping all the options as simple as possible.
2. Create a flowchart of your website
When we create stories, we need to follow a coherent flow of knowledge and information; and that also applies to your website. Consider the sequence of elements you want people to see. Define, for example, what is the most important information about your company or which products need to be highlighted .
Make a mind map of all the pages and how they connect. Describe in detail the possible errors and messages that could occur on your website. This will help you later, when creating the sitemap, for example.
3. Make a good wireframe
Do you know what a wireframe is? It’s a quick draft of a website, without colors, images, or text. This is important for defining the positioning of each element and the spacing between icons, text, and images. It also makes the flow easier to understand for everyone involved in the project.
A wireframe allows you to visualize the entire structure of your website more clearly and visually. This makes it easier to understand the flowchart you created earlier and helps you find flaws in this process.
You can do this in a program, in 10 business ideas that data parsing can help you implement apps, or even with a pencil and paper. The important thing is to define where each element of your website will be before you begin creating the final layout.
4. Maintain visual unity
When thinking about your site’s layout, try to define a pattern for buttons, colors, and spacing across all pages.
Also consider the style of icons and images you’ll use. Will they be illustrations, photos, or vectors? Always keep in mind your brand’s characteristics and the target audience profile we analyzed in the first step.
5. Take tests
The most important thing: Test a lot! Even after your website is up and running, it’s not completely finished. There are always things to improve and adjustments to make based on your audience’s acceptance. Never let your site sit idle or become outdated; test your pages to find the best way to communicate with your users.
Test the position of the buttons, the singapore data placement of the products, and also the colors used. If it works, perfect! If not, test again. Don’t forget to also monitor your tests: document all changes to analyze the results and see how effective one page is compared to another.