Our world is becoming a gamer’s paradise, philippines whatsapp number data
with artificial intelligence (AI), augmented reality (AR), and mobile marketing growth driving innovations. It is estimated that the gaming industry will be worth $257 billion in 2025, according to Tech Jury.
For years, the gaming industry has been an enigmatic challenge that many marketers have failed to crack. In a niche space where revenue was intrinsically linked to the launch dates of major games, marketing in the gaming industry has traditionally been an unpredictable, frustrating venture.
Until now, when we are seeing 2.5 billion people around the world playing games, across all demographics.
The big question for marketers is: How can you tap into this opportunity.
What are the main gaming platforms for marketers?
Along with YouTube, large organizations now have
the biggest stage for influencers in the gaming industry is the hugely popular streaming platform Twitch. This is where members can hook up their console, computer, or smartphone to stream live videos of themselves while playing a game. (These are known as ‘Let’s play’ videos.)
While there are some ever-present influencers, like Ninja, Shroud, VanossGaming, and PewDiePie, there is fierce competition. With global audiences and a constant battle for supremacy, gaming influencers present an abundance of marketing opportunities.
Gaming influencers across niches have tapped into TikTok to connect a wider pool of digitally native enthusiasts.
The colossal impact of the big gaming influencers
Social influencers can egypt data
make thousands of dollars with a single post. And those with large audiences are capable of raking in $250,000 or more. This is especially true with gaming influencers on YouTube. Twitch, and TikTok – with the likes of VanossGaming (a top-tier gaming influencer) repute to be making around $140 in ad revenue every month.
Many of the biggest influencers in the gaming industry started out like any average teenage gamer. Going square-eyed into the small hours of the morning despite protesting parents.
Many still view gamers negatively, that they should get a ‘real job’. So it was fitting when the energy drink Red Bull teamed up with one of the most popular gaming influencers in the world.