Do you struggle to keep switzerland whatsapp number data
up with the constantly changing digital marketing landscape? Rest assured, you’re not alone!
According to our research, 2024 Global Digital Skills & Training Report: Insights from Corporate Leaders, the knowledge and skills that marketers need in this evolving environment keep changing. In fact, 54% of leaders we surveyed cite ‘AI strategy development and AI in digital marketing’ as the #1 skill that their teams lack, followed by search engine optimization (SEO) at 44%, and data analytics at 42%.
The rise in SEO skills is most likely due to AI-powered search and the rise of Google’s AI Overviews to provide consumers with detailed search results. SEO experts are keeping a close eye.
Develop a marketing strategy
Before we look at you are dealing with
the most effective ways to keep up to date and your skills relevant (particularly AI relevant skills), you need to have a digital marketing strategy that will inform and support all your marketing activities.
An effective strategy can guide your marketing team. It will allow you to understand your customers, know what digital channels drive leads and revenue, and help your team make data-driven decisions to have a positive business impact.
There are many benefits to having a digital marketing strategy. These include ensuring you:
- Improve efficiency
- Gain insights
- Boost productivity
- Know your audience
- Increase ROI
Online publications and blogs
There are lots of great online egypt data publications and blogs that offer a range of content. From articles to podcasts to handy toolkits or guides.
It’s worth keeping some bookmark so you can check them regularly to see what’s coming down the line or get advice. You can set up an RSS feed or subscribe so you get updates to your inbox.
Some of these are specialize. So if you work in social media or search marketing you will get information that can help in your daily role.
Here are some to check out:
Econsultancy: Covers digital marketing and ecommerce
Adweek: Covers brand marketing
Marketing Land: Has content on a range of marketing topics