Digital environments are full of information – and this, as we know, is not necessarily a positive aspect. Given the excess of digital stimuli that sap consumers’ attention, simplicity in website and application interfaces stands out as an essential factor in facilitating understanding and use, allowing users to achieve their goals quickly and without frustration.
In this context digital design focused on user
experience, known as UX (User Experience), is dataset becoming increasingly relevant, especially in an online market marked by intense competition. After all, 88% of users tend not to return to a website after a negative experience, highlighting the importance of good usability, as shown by data released by Toptal Designers.
Staying up to date with UX trends in 2025 can be crucial for both professionals who want to establish themselves in the field and companies looking to position themselves strategically. With this in mind, Rodolpho Henrique, digital design leader at Google and former design director at McKinsey & Company, shared five UX trends for 2025 and pointed out how they can shape the future of digital design.
Accessibility and inclusion
Accessibility will be a central pillar of design in 2025. Inclusive perform a usability analysis of your website right now digital environments design, which considers the needs of people with different abilities, including visual, auditory, motor and cognitive impairments, will be essential to creating interfaces and experiences that are truly usable for everyone.
Hyperpersonalization
Personalized digital experiences will be the norm by 2025, with websites and apps adapting to individual consumer preferences, learning from their behavior and delivering relevant content and functionality, providing a more intuitive, efficient and enjoyable UX.
More focus on fundamentals and less on tools
While resources like artificial intelligence (AI), models, templates, and tools can be useful, they should not replace careful consideration and a distinct perspective from users. When phone list brands focus more on using external templates, approaches, and frameworks rather than truly understanding consumers and business and market requirements, it is necessary to reevaluate the approach.
AI interfaces moving from commands to conversations
The era of interaction through specific commands is out of the question, and the era of natural conversations with virtual assistants is in. AI now understands natural language and nuances, answering complex questions and performing more complex tasks.
Simplicity is key
Simplicity makes the experience more enjoyable, digital environments reducing the learning curve and minimizing errors. Simple interfaces are also more accessible and contribute to user satisfaction, increasing the likelihood of continued use and recommendations. Prioritizing simplicity is essential to the success of any digital product or service, ensuring a pleasant and efficient experience for all users.