Your definitive guide to understanding what corporate venturing is and how you can use it to accelerate innovation and growth.
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This practical, easy-to-use guide will give you the insight, inspiration, and resources you need to take your corporate venture strategy to the next level.
Summary
- Corporate venture: an introduction
- What is corporate venture?
- Beating startups at their own game.
- How does corporate venturing drive corporate innovation?
- What are the benefits of corporate venture?
- What are the challenges of corporate venture?
- 2 winning examples of corporate venture.
- What types of corporate venture tools are there?
- How to choose the right corporate venture tool.
- Corporate incubators vs corporate ventures.
- How to choose the right type of entity for your corporate venture.
- Companies that used corporate venture to explore D2C.
- What if my corporate venture fails?
- Corporate venture as part of its innovation strategy.
1. Corporate venture: an introduction
New startups are emerging every day, bringing special database value to the market and disrupting the status quo with impressive innovations, new technologies and new business models. Generational shifts in purchasing power , coupled with COVID-19-related changes in consumer behavior, are further transforming the landscape, resulting in:
- Distrust of large companies
- Preference for hassle-free online shopping
- Decreased response to traditional advertising
Corporations, for their part, are looking beyond their bubbles for new ways to:
- Keep up with the challenging pace
- Solidify their positions as market leaders
- Future-proof your business
Corporate venturing is a powerful strategy that companies can leverage to achieve these goals.
2. What is a corporate venture?
Corporate venturing is a proven innovation and growth strategy in which a larger, more established company enters into a will the digital real replace cash or will it have an impact on inspections venture with one or more small, innovative startups. The goal of a corporate venture is to effectively leverage the company’s assets to develop innovative products and/or services.
Entering into a corporate venture can help established organizations explore new markets, test new technologies, experiment with new business models, and create new revenue streams – all with a fraction of the risk.
3. Beating startups at their own game.
The startup formula clearly works, as australia database directory by some of the most popular cautionary tales. For example: Airbnb vs. traditional hotel chains, Uber vs. the taxi and car rental industries, Amazon vs. the retail industry, and the list goes on. So should big companies wait for the next unicorn startup to come along and steal their market share?
The answer is a resounding no.
Corporate venturing can help you leverage your assets, reach new markets, discover new technologies, and adapt your core strategy to better meet current market challenges.
4. How does corporate venturing drive corporate innovation?
To answer this question, we have listed some of the most common innovation challenges today and how you can use corporate venture to overcome them:
1. Lack of agility.
Everyone wants to be the first to seize new growth opportunities (i.e., adopt a new technology or business model, or launch a new offering), leaving competitors in the dust. This can be challenging for corporations with rigid rules and hierarchies that prevent new concepts from getting off the proverbial drawing board.