Strategic marketing, increasingly important thanks to AI
When defining how to achieve objectives within a company, it is essential to take into account strategic marketing. In addition, […]
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SEO on TikTok: good practices to keep in mind
TikTok is currently one of the most popular social networks, so it is worth considering this platform when designing your
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Conversational marketing: chatbots and personalized customer service
Online sales continue to increase, so e-commerce companies are forc to innovate to differentiate themselves from the competition. A strategy
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Interview with Álvaro Andrés Enríquez, professor of SEO and Web Analytics in the Digital Marketing Master’s Degree at USAL
Before launching his own business, Oxígeno Digital, he was a former colleague at Súmate. Álvaro Andrés Enríquez is the next
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Google Core Updates: What They Are and Why You Need to Keep Up to Date
On August 22, Google announc the launch of the August 2023 Core Update. This update to its algorithm, which is
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What is TextFX and why it works as a tool for copywriters
Jasper, Copy.AI, GPT4 … Not a month goes by without a new tool being add to the catalogue of content-generating
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Black Friday marketing must-haves
Next Friday, November 24th, is Black Friday, a date marked in red by merchants and consumers around the world. What
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Introducing LinkedIn B2B, the new service on Súmate
One of our goals at Súmate is to help. B2B companies systematize their process for generating. Sales meetings with potential
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What’s happening with Google SGE: AI as the future of the search engine
st May, the company found by Larry Page and Sergey. Brin present its latest developments at. Google I0 2023 ,
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Interview with Marcos Rodríguez González, professor of Graphic Design, Web and Video Marketing in the Master of Digital Marketing at USAL
Our colleague Marcos Rodríguez González is the next interviewee to talk about the subject of Graphic Design, Web and Video
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Threads: What is it and how does Meta’s new social network work?
Social mia is undergoing a dizzying evolution, with constant new features and updates that are changing the way users communicate
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SEO Translation: What it is and why it is key to your international SEO strategy
e live in a globalised market where the internationalisation of brands offers enormous business opportunities. However, in order to achieve