online marketing

he Conversion Paths report in Google Analytics answers an important question about your marketing efforts. Which channels, campaigns, mediums and sources generated […]

In GA4, different user and session key event rates can show different numbers. This is not a bug. Users and

In March 2024, Google Analytics 4 abruptly introduced key event rate as a new website metric. The new definition of

The potential for errors exists after migrating or instrumenting Google Analytics (GA4) or another analytics vendor. There is a risk

The introduction of key events in Google Analytics 4 confused and upset many marketers and data analysts. But if you

The Google Ads Calculator is a tool developed in-house at Data Driven and has proved to be one of our

One of the issues we see is that sometimes users don’t think about how Google uses the data that they

With the move to GA4 imminent, many will be looking to data storage options and specifically linking to BigQuery. We

Understanding the interplay between SEO with Google Search Google Search Console (GSC) and Google Analytics 4 (GA4) is crucial for

zAs analysts we juggle a lot of different tasks on a daily basis. You might feel like there’s always more