Understanding GA4 Key Event Rates (FKA Conversion Rates)
In March 2024, Google Analytics 4 abruptly introduced key event rate as a new website metric. The new definition of […]
Digital Marketing
marketing basics
Digital Marketing
GA4 Reports: How To Create a Page Hostname Performance Report In Google Analytics
The potential for errors exists after migrating or instrumenting Google Analytics (GA4) or another analytics vendor. There is a risk
Digital Marketing
Understanding Key Events in Google Analytics 4
The introduction of key events in Google Analytics 4 confused and upset many marketers and data analysts. But if you
Digital Marketing
Google Ads Budget Calculator Demo
The Google Ads Calculator is a tool developed in-house at Data Driven and has proved to be one of our
Digital Marketing
Which Strategy Fits Your Campaign?
One of the issues we see is that sometimes users don’t think about how Google uses the data that they
Digital Marketing
Understanding BigQuery and Looker Studio Costs
With the move to GA4 imminent, many will be looking to data storage options and specifically linking to BigQuery. We
Digital Marketing
Maximizing SEO with Google Search Console and GA4: A Comprehensive Guide
Understanding the interplay between SEO with Google Search Google Search Console (GSC) and Google Analytics 4 (GA4) is crucial for
Digital Marketing
Mastering Your Time: Rocks, Pebbles, and Sand in the World of Marketing Analytics
zAs analysts we juggle a lot of different tasks on a daily basis. You might feel like there’s always more
Digital Marketing
MeasureU Launches to Transform Digital Marketing Education
In a groundbreaking development for the digital marketing education space, we’re excited to announce the merger of two industry powerhouses