marketing basics

The DDU UA Backup Academy is developed by Google Analytics expert and teacher of thousands, Jeff Sauer. He was one of the first […]

There are many ways to back up your historical Universal Analytics data, and little time to do it. Each method

If you don’t back up your Universal Analytics data before the 1st of July 2024, you will lose your precious

You can mark up to 30 events as conversions per GA4 property. That may sound little to you, but it

Events are activities users do on your site, web shop or app. Conversions are also events, but you need to

onversions in Google Analytics 4 are the most important events that drive your business forward. Yet, many organizations don’t track

You can add up to 5 dimensions to compare. That is, for example, useful to compare your buyers – aka

What are the 5 most  If, for example, page_views are marked as conversion in your GA4 account, it will be

he Conversions Report in Google Analytics 4 is both a treasure trove and a cesspool. It can reveal growth opportunities

The default report shows data for all the conversions that took place in the selected period and had a maximum

he Conversion Paths report in Google Analytics answers an important question about your marketing efforts. Which channels, campaigns, mediums and sources generated

In GA4, different user and session key event rates can show different numbers. This is not a bug. Users and