Many clinic operators are facing
self-paid treatments. Spending money on advertising is certainly one way. However, as the
medical market becomes increasingly competitive and consumers continue to improve their
expectations for medical brands and services , it is necessary to Only by looking for a more
professional and precise clinic management strategy can we remain competitive in the vast
market.
In this article, Alliin compiled 6 marketing strategy suggestions so that clinics can increase
the proportion of customers paying for self-paying medical care without advertising and
cultivate a group of loyal fans.
Strategy 1: Be active on major platforms to increase online visibility
Nowadays, there are more and more social media, forums and other platforms. If we can
make good use of self-media to promote self-paid medical care, the effect will be better and
more cost-effective than advertising
It is recommended that clinics choose suitable platforms based on the age characteristics
and online activity of customers , such as LINE official accounts, health and medical
communities, etc., regularly publish medical science, new treatment knowledge or patient
case sharing, etc., and actively interact to maintain Activity and freshness can help attract
the attention of more potential customers.
Not only that, one of the features of the Bulk SMS Service online platform is its strong
interactivity. In addition to publishing posts and replying to comments, clinics can also
conduct in-depth communication and interaction with users by
Q&A activities, etc. Not only can it increase their impression of the clinic and improve their
sense of participation and stickiness.
Strategy 2: Focus on content marketing
The essence of content marketing is to attract the attention of target customers by delivering
valuable and attractive content, thereby establishing a professional image and increasing
trust .
If you want to implement content marketing, you first need to understand the characteristics
of each platform and plan the corresponding content strategy accordingly. For example, the
traffic dividend and interaction power of short videos on LINE VOOM will be higher, and it will
be easier to reach potential audiences. If you choose communities, Forums are best
presented with copywriting and pictures
In addition, through search engine optimization (SEO), the clinic can improve the ranking of
the official website in search engines and increase the website’s exposure and traffic.
However, to achieve this goal, the clinic must not only focus on content marketing, but also
need to conduct keyword research. , website structure optimization, adding external links,
etc., thereby improving rankings and allowing more people to see your website and articles.
Strategy 3: Strengthen customer experience management
If you want customers to feel the value of self-paid medical care, from making an
appointment, waiting for a consultation, the treatment process to follow-up, you need to put
the customer’s needs an