When defining how to achieve objectives within a company, it is essential to take into account strategic marketing. In addition, this type of marketing is currently gaining greater relevance due to the increasingly common use of artificial intelligence.
What is strategic marketing and
Strategic marketing is a type of marketing focused on the medium and long term, which involves carrying out a well-documented and planned strategy based on the analysis of the needs of the consumer, the company and the environment to create a proposal that differentiates the business from the competition and achieves benefits. The goals in this type of strategy must be very clear.
Today, the artificial intelligence revolution is enabling the use of tools that transform the field of digital marketing and how people interact with information; therefore, strategic marketing can als australia telegram data o benefit from these uses of AI .
Characteristics and technique
To develop an optimal strategic marketing plan, it is essential to take into account the following points:
Defining your audience . The first thing to do is to assess who your customers are.
Company analysis . Understand the mission, vision, values, and product or services your business offers.
Market research . Taking into account the environmen examples of digital marketing jobs t and political, economic, sociocultural, technological, ecological and legal factors.
Positioning . Customer perception of your brand allows you to differentiate yourself.
Competitive strategy . Define how you can c bw lists ompete with other similar businesses and companies.
Strategic marketing, the necessary complement to operational marketing
Strategic marketing should not be confused with operational marketing . Although both are based on achieving objectives, they have clear differences.