To create an effective landing page, you must first find the perfect synthesis between message, text, graphics and form. Each landing page is in fact a dedicated web page, which you arrive in an organic or sponsored way, after clicking on Google results, an ad, a banner or a DEM. The user who is catapulted to this page therefore has expectations and is potentially interested in carrying out the action. Within this path the tracks traced by the creator must be very narrow.
To encourage and convince the user to carry out
The requested activity (send an email, fill out a form, sign up for the newsletter, make a purchase), the page must have some fundamental characteristics to increase the conversion rate. Simplicity The Headline must capture the reader’s attention and the font must be readable. The text is not a descriptive page but a small in-depth analysis written to intrigue the reader and push him to action. It is necessary to specify the purpose of the page right away without going into long brand or product descriptions.
Synthesis and simplicity are the keys to creating
A good landing page , which can be divided into: headline, introduction, description (bullet points) and conclusion. Asking a question, presenting the text in a proactive way, capitalizing and bolding keywords are all recommended brazil email list strategies for writing a high-performing text. Focus on the goal Every element on the page is inserted for a specific purpose . Photos and images must not slow down the loading of the page and, above all, overshadow the message. Graphics must be functional to the objectives, i.e. conversion.
Using buttons and visual banners to call
The action is very useful but be careful not to insert too many gimmicks. Avoid using links that take the user off the path, minimizing all possible steps in terms of clicks. Interesting instead is the use of retargeting systems such as Google Adwords that allows you to follow – through a specific cookie – with dedicated promotions, potential customers who have visited your site and have not performed the action. Call to action Testing multiple layouts through a usability test is a great way to find.
The right landing page for the purpose
Measuring website visits and conversions for a certain period (1-4 months). In general, the call to action button should be positioned in the center of the page. Avoiding scrolling with texts that are too long, while the side columns should facilitate movement towards the goal. It is useful to insert two calls to action: one above understanding targeting capabilities after the Headline and one at the bottom in the center. If the text is more substantial, insert a call to action in the middle to facilitate even the laziest users. “Download now!”, “Register now”, “Become a Fan”, are all calls to action that increase the conversion rate, try it and believe it. As for colors : yellow, red and orange have more impact and are statistically clicked more.
Obviously it depends a lot on the product and the website
Never use more than three colors within the page. Finally, it is very interesting to insert a box or a small area at the bottom, or on the yeezy 350 boost v2s side, where you can highlight the advice of those who have tried the service/product. Testimonials fuel your message by offering the user a social validation of your product. And what results have you obtained with your landing pages, what tricks have you used.