The social media landscape lebanon whatsapp number data
is ultra-competitive and ever-changing.
From platform updates to evolving algorithms to new (or disappearing) features and shifting consumer behaviors, marketers need to constantly adapt to keep up – especially as experts report a fall in organic engagement on social networks.
So there are challenges, but the social arena is also a space for brands to make their mark and engage their customers (old and new) . With so many social media networks to choose from for your marketing activities, it can be difficult to keep up with what’s new and what opportunities are out there for driving brand awareness.
While over at TikTok, its existence in the U.S hangs by a thread.
AI in social media
AI is transforming digital 8 ways to get noticed on instagram
marketing and social media is no exception. In fact, AI is integrated into key social media platforms to enhance features and help shape activities at scale.
It can help analyze data, drive personalization, automate customer service through advanced chatbots, and boost advertising performance on social networks.
According to Statista, 38% of marketers said that increased efficiency was the top benefit of using AI for social media followed by easier idea generation (34%) and increased content production (33%).
You may already be familiar with content generation tools like ChatGPT, Jasper, or Midjourney. However what many marketers have discovered is that the results from AI are only as good as the information you plug in.
The rise of employee-generated content (EGC)
According to egypt data
Edelman’s Trust Barometer, 81% of consumers say that trust in a brand is crucial for making a purchase decision. This means that customers want authenticity and it’s up to companies to show that through their marketing and corporate social responsibility activities.
As marketers we know the value of user-generated content to raise brand awareness and encourage others to browse and purchase. But what about employee-generated content?
As customers look to buy from brands they trust. While this type of content may once have been save for LinkedIn. It’s now cropping up across channels such as Instagram and TikTok.