Did you know that 78% of businesses now have a dedicated team to handle social media? This is higher than in 2012 which was only 67%, with this increase, it shows that companies are increasingly recognizing the power of social media in attracting and getting customers.
The bad news is, Webbiquity reports that as many as 83% of customers have had a bad experience with social media marketing. As a business owner, it is very clear that using social media marketing for business benefits is important, but do you know how to maximize social media marketing? Do you know what your goals should be, and how to achieve them?
Campaign Success That Can Be Learned
There are several examples of campaigns that have shaken up several social media platforms including Facebook, Twitter, and Instagram. Whether your business is still unfamiliar with social media marketing, or is already skilled, the following social media campaigns can provide inspiration for implementing marketing tricks that can attract customer responses.
Dacia (a subsidiary of Renault) is one of the fastest growing car bran belgium telegram data ds in Europe. It is known for its cars that offer amazing prices. The customer market has grown by 60,000 cars in the last three years.
Goal
To generate leads and create brand awareness
Solution
Using Facebook boosted posts, Dacia ran ads related to several premium domains are limited because of their product models. The focus was on both desktop and mobile users. By combining data from previous activities, the company ensured that various ad tests were c by lists arried out, which essentially optimized the impact of the ads on customers.
Results
45% reduction in cost per lead, compared to standard ads. 27 points. Increased brand favorability and purchase intention by 6 points.