SEO on TikTok: good practices to keep in mind

TikTok is currently one of the most popular social networks, so it is worth considering this platform when designing your company’s marketing campaigns. In this post you will find the best tips to achieve an optimiz SEO strategy on TikTok .

What’s new on TikTok
The Chinese social network continues to evolve and has expand access to its research API to Europe, thus offering new transparency tools for commercial content . However, these tools were already available in other countries before, since at the beginning of 2023, TikTok offer a preview version of its research API free of charge to academic researchers in the Unit States to carry out an independent study and assess the transparency of its content. Now, European researchers will be able to request access to this research API.

Why choose TikTok for SEO

TikTok is one of the most popular platforms worldwide, available in more than 35 languages ​​and in more than 150 countries . In 2022, this social network surpass 1 billion users. With so many users, it is expect that marketing agencies will be interest in using TikTok to promote their campaigns.

By incorporating a monetization system, this social network allows brands to increase the visibility of their products . In addition, TikTok has taken advantage of users’ discontent with Instagram’s alg belgium telegram data orithm, drawing this audience along. With.

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TikToks algorithm

it is easier to get views, since it analyzes the use that each user make premium domains are limit because s of the application and ucates itself to show them content that they may like.

The largest number of consumers are between 16 an bw lists d 24 years old. This is a relevant fact because, according to Google, 40% of Gen Z members prefer to search on TikTok or Instagram rather than on the search engine itself .

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