An average person taiwan whatsapp number data gets an overwhelming number of emails a day. Eventually, they end up reading business messages and ignoring anything promotional. If you keep showering your audience with daily messages, they are likely to unsubscribe.
Sending a personalized email once a week or twice a month can be sufficient to reach out to your audience. This doesn’t include special occasion emails, such as seasonal discounts or birthday cards.
Your email marketing team could be doing an excellent job converting leads. However, it’s easy to forget about repeat customers. If your entire campaign is aimed at new buyers, existing customers may start unsubscribing.
Significant Investment
Email marketing stay vigilant: monitor and update security measures regularly
campaigns often require a significant investment. From message design to content creation, many companies are worried about the true cost of the campaign. In reality, the time, money, and effort you spend on email marketing are negligent compared to the results.
With the right tactics, your email marketing campaign can achieve an impressive 4500% ROI. This direct communication channel can yield excellent results without breaking the bank. The content you create for your emails can be recycled for social media posts, blogs, and more.
Meanwhile, the data you gather when analyzing your campaign could be highly useful for the rest of your marketing efforts.
Low Engagement Rates
Your emails arrive lack data at the right mailboxes, and recipients open them. Delivery and open rates are high. However, the conversion rate is still low. This could happen if you have low engagement rates.
The reason why recipients fail to engage with your emails can vary:
- Your content is irrelevant
- Your CTA is unclear
- Buttons are hard to find
To improve the engagement rate, you need to make it easy for readers to take action. For that, you could try implementing interactive emails, adding active links, providing easy-to-fill-out forms, and much more.
It’s up to you to make it simple for the recipient to engage with your email. They shouldn’t be searching for a button to press or a link to click.