The holiday season is the time when everyone gets very excited about everything. Some are excited to buy the Nike shoes they have been wanting for a very long time, buy the latest collection of Marvel Mac lipsticks or upgrade to the latest version of the iPhone available in the market.
Black Friday sales are the best time to show all shoppers what you have. It is the perfect time to attract new visitors and build good relationships with them.
To achieve this, show your new visitors an enticing pop-up featuring an offer that’s so hard to refuse. It’s definitely a busy season, so once you miss it, it’ll be hard to get that second chance to create a lasting impression.
You can offer them better discounts, gifts or promo codes for their first purchase than what others could get from you. Check out this pop-up design example:
This helps you build rapport with new customers and establish brand affinity, especially during this gifting season. Plus, it makes them feel like they are important to you and that you want them to have a pleasant and memorable shopping experience.
Bonus Tip: Always clearly explain on your pop-up the benefit they would get once they purchase an item from you. Also, highlight that they successfully got this extra discount or gift during the checkout process.
Meanwhile, this also applies to repeat purchases. You can also offer them attractive deals, which will help build a more nurturing relationship with consumers.
Exit-Intent Pop-Ups: Save Abandoned Carts and Increase Sales
As you know, the holiday season is also the time when employees receive their bonuses for working so hard all year. Of course, it’s understandable why shoppers are so meticulous about getting the best deal and getting the most bang for their buck.
Experienced eCommerce stores can attest that an increase in abandoned carts is inevitable during this time. Since every store has its own set of promotions to attract customers, it’s quite a challenge to keep up fantuan data with this fierce competition now that everyone is comparing prices and offers.
The good news is that you have a chance to overcome this obstacle by using exit-intent popups .
They are triggered as soon as your visitor is about to leave your website interface. By using exit-intent pop-ups, you can encourage them to take a second look, offer additional discounts, or any other attractive offers.
Bonus Tip: You can also use exit-intent popups to get their email address css and javascript files (like the image above) or gather additional social media followers in exchange for the special offer. By getting their email addresses, you have another way to quickly reach out and retarget them.
Countdown Pop-ups: Create urgency and excitement with limited-time offers
Psychologically speaking, people tend to value things more when they know they are limited rather than when they are always available.
An effective and proven way is to demonstrate a sense of urgency and excitement. This can help you convert more visitors to your website without any additional distractions within a specified time frame.
Since everyone is in a hurry right now, it’s also phone list hard for them to turn down a deal when they feel it already meets their standards. For e-marketers, this is the perfect time to create targeted, limited-time offers.
To do this, include a countdown timer on your pop-up to encourage prospects to decide immediately. Make it more visual by putting an image of the item and highlighting a clear and direct offer.