How’s your business doing? Is it going great? It certainly is! However, there’s always room for improvement. Have you analyzed your website? Remember, it’s through your website that people learn about you or your company. Your website should be enjoyable for your audience; that is, beautiful, easy to use, and intuitive. To this end, we’ll help you perform a usability analysis of your website right now.
Jakob Nielsen, co-founder of the Nielsen Norman Group , is one of the greatest user advocates and is known as the “father of usability ” on the internet. Nielsen says that one way to measure usability is to know how difficult and pleasant something is on a website.
And among the various methods Nielsen created, one is Heuristic Evaluation, which consists of analyzing 10 problem points in interfaces in search of quick and easy solutions . It’s a method used when you already have something ready, with the goal of reviewing and improving it.
So, are we going to improve your middle east mobile number list website? Below we present the 10 heuristics, and for each of them we’ve created three questions for you to ask yourself and analyze your website.
Usability analysis according to Nielsen’s 10 heuristics
Don’t leave your users without information. Keep them informed about what’s happening on your website, updates, feedback, etc.
- Do you have any 404 error pages?
- Do all actions have clear and visible feedback?
- Do the links work and point to the correct pages?
2. Compatibility between your website and the real world
Your site should reflect what the real world is like for your audience, with realistic, contextual images and consistent language.
- Is the website’s communication style the same as your user’s?
- Does the look of your website resemble the world the user lives in?
- Are the nomenclatures used in line with what your audience understands?
3. Control and freedom for the user
No matter how much we want the user to do something specific, like download a document or purchase something, they need the this area of design deals with aspects freedom to exit, cancel, undo, or edit anything they want. Your role will be to offer and indicate paths, but it’s the user who must have complete control and freedom of choice .
- Does your website have a functioning breadcrumb (page navigation)?
- Within internal pages, do you have the option to “back” or other links?
- If you have more than one, do you offer all possible options for the user?
4. Consistency and standardization
Being consistent and maintaining a pattern across all pages is the minimum requirement your website should have. It’s very easy to break japan data away from the pattern; don’t leave the user lost by displaying different actions with the same meaning.
- Do all pages follow the same visual pattern?
- Do all actions have correct meanings (icons and/or text) and links?
- Is the organization and reading order of things logical? – Always consider your users’ mental model.
5. Error prevention
Better than having a good error message is preventing these problems from happening again. Be careful with your website and always pay attention to details.
- Are all links and actions working correctly?
- When an important action like “delete something” is involved, do you ask if the user is sure what they want to do? Don’t let the user do something “unintentionally.”
- Do you give the user the option to “undo” any action they have done by mistake?
6. Recognition instead of memorization
Your website should be easy and intuitive so that users can recognize things from one screen to the next. Don’t require users to memorize a lot of information; this will lead them to abandon your site quickly.
- Are website elements (text, menu, images, etc.) in the same location from one screen to another?
- Is the breadcrumb path correct?
- Does your website have enough quality information? – Don’t use too much text; people don’t usually read it.
7. Efficiency and flexibility of use
In your business, and in technology in general, there will be beginners and advanced users. So consider the best and worst-case scenarios to ensure everyone has the best user experience ; after all, your website is one and the same, and you need to communicate with everyone.
- Are keyboard shortcuts working on your website forms? – Try “tab” and “enter.”
- As people use some things on the website, do they see more relevant and personalized content?
- Is everything working properly? – You may have already seen this question, but it doesn’t hurt to ask again.
8. Minimalist aesthetics and design
Your website design should be focused on your objective and appropriate for your audience. If you’re feeling unsure, it’s best not to do it. Show only what’s necessary and you’ll get much better results.
- Is the purpose of your website clear?
- Are the texts objective and clear?
- Does the visual resonate with your audience and not compromise the information?