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powerful content marketing and audience-building machine. It has built brands and established many successful influencers, allowing people to become self-made social stars.
Celebrities, entrepreneurs, models, and other professionals make a living on Instagram thanks to its sponsored posts. The platform also has the second biggest engagement rate of social networks at 0.70%,according to Social Insider. This lags well behind TikTok’s whopping 2.65% by followers and 4.07% by views, but it’s well ahead of Facebook’s 0.15%.
Plus Instagram is no longer just about images. Short-form video has exploded in popularity on the platform and can perform well when done properly. In fact, 87% of marketers claim they are happy with the ROI obtained from video marketing according to Wyzowl.
Use Engaging Captions
Looking at pictures without 6 tips for making a knowing what you’re looking at can be frustrating when surfing Instagram, especially when you see something interesting and want to know more. So why would you leave your followers in the dark?
Keep your followers engaged with witty, sharp captions that explain what they’re seeing.
Captions are a great way to show your brand’s personality because people like to feel connected to those they follow. Just think about Nike’s famous tagline ‘Just do it’ as a short and sharp way to say a lot in a few words.
“What’s really important in your captions is to be using keywords that signal to the algorithm exactly what your content is about.
Post at the Right Time
The best way egypt data to attract followers on Instagram is by posting at optimal times when you get more impressions and interactions. Though Instagram uses an algorithmic timeline, optimal posting times are still relevant.
You can check Instagram insights to know when the majority of your followers are online by clicking on the profile tab and then the bar chart icon. If you know your followers are online more in the morning, post something to brighten their day. If they’re scrolling at night, save your content for after-work hours.
You should also space out posts as much as you can. Posting multiple things at the same time won’t get you more attention, and you don’t want to inundate people.
If you have multiple photos to share, combine them in one post with the slideshow feature.