You’ve come to the conclusion that creating a website is important to promote your products or services and strengthen your brand. The question now is: Where do you start? We know this digital world may be completely unfamiliar to you; but don’t worry. Here, we’ll help you identify the factors you should consider when creating your first website . The first step is to identify the scope of your project : the goal of your website, the necessary features, and your investment capacity. This information is crucial to determining whether the best option is to create your first website alone, hire an agency, or hire a web developer.
What is your goal with your first website?
Before continuing with this topic, let’s take a closer look at what a digital presence is and why it’s so important . In Mexico, 6 out of 10 people have internet access, and according to ECLAC , the trend for all of Latin America is continued asia mobile number list growth. Considering this data, it’s essential for a business to have its own website and use social media for brand awareness . Your brand needs to be where your audience is, and they’re probably online. The good news is that maintaining a digital presence is relatively inexpensive compared to the costs of promoting your brand on channels other than your own, such as TV, magazines, and newspapers.
You’ve probably heard the famous expression: “If it’s not on Google, it doesn’t exist.” Although it may seem like a simple saying, it’s true. Your business or project needs to take full advantage of the internet’s potential to become increasingly well-known. The goal of your first website, then, will be to get your company or business found on Google .
You can produce content yourself and edit an existing template. It’s essential to establish your brand presence and explain how customers can find your products or services—whether through a physical address, email, or social media—as well as a description of your products or services. It’s important to include testimonials from your current customers to reinforce your company’s value.
E-commerce
If your website’s purpose is to sell a product or service, the complexity increases a bit; however, it’s still possible to create an online store on your own . There are platforms, such as WordPress itself, that provide plugins with all the dynamic pricing in retail: dos and don’ts necessary features for an online store. Another example is PrestaShop, a relatively simple and widely used resource. If your online store handles more complex banking transactions, it’s worth seeking the help of a web developer or a website development agency .
When creating your first online store, you should pay close attention to your website’s security . Encrypting data is essential for offering more secure payments . According to the WebEmpresa 2.0 blog, nearly 74% of shoppers abandon the purchasing process in the final phase—that is, in the shopping cart—due to security-related issues. Would you give your credit card information to a site you don’t trust?
When selling online, it’s essential to simplify your customer’s life ; you must focus on usability from the very beginning. This means making purchase buttons clearly visible, simplifying access to the shopping cart, and singapore data allowing customers to easily add and remove products. It’s also important to clearly state the available payment methods, terms, and security seals, such as an SSL certificate , for example.
If you decide you need a more complex project and are planning to request a quote from a web developer, talk to more than one professional, explain your needs and financial availability . Together you can develop a version that doesn’t require a large investment and meets the user’s needs, while ensuring data security.