Two weeks ago I started a small series about the increasingly popular Facebook Ads . Despite having talked about the topic on several occasions, I have realized that there are still important details that I have not covered in previous posts.
Landing Page on Green Arrow
I already mentioned at the beginning of the series that I don’t believe in magic recipes that apply to every case of every business. It is important when doing your own tests. You have to be aware that for it to work just as well for you, you will probably have to adjust it to your needs.
part is one of the most data-intensive. Typically the best advice that can be given is to do lots of trial and error experiments to draw conclusions. This and other advice can be found in more detail in the part where I talked email data about how to design banners in Facebook Ads in more detail.
Design the landing page
I’ve already talked sales funnel vs. pipeline: what’s the difference? about the technical setup of the landing page . I almost skipped the more “artistic” part, which consists of generating an attractive design to attract users and generate contacts. I’ve learned vietnam data about this part by doing a few designs in the last few months.
The prettiest designs are not usually
the ones that generate the best results . It’s almost the other way around. Personal taste (or that of others) is not relevant to creating a landing page with a high conversion rate.
You have to go step by step in optimisation . To find out whether a better conversion rate comes from a change of photo or a change of text, you have to focus on one first and then on the other. In other words, you first have to find out which is the best photo without touching the text. In a second step, you modify the writing without touching the images used.
informed about what they are getting in return.
3. The hook to increase the number of conversions
Since the topic of creating engaging content as a hook is quite broad, I have already dedicated a detailed post to it. However, there are important nuances that I have not mentioned.The landing pages that have worked best for me are those that feature groups of happy people as a background image. The same logic that works for a banner doesn’t quite apply. Even though a photo of an eye may generate a lot of clicks on an ad, it doesn’t have the same effect on generating conversions. This effect may be related to the social proof effect .
Pages with a lot of text sometimes perform better than those with little . It may seem counterintuitive (or not). It seems that before giving contact information the user wants to be well