An open rate is a percentage sweden whatsapp number data of sent email messages that recipients open. If you send 100 emails and 20 are opened, you have a 20% open rate. No matter how hard you work on the quality of your messages, they don’t have an effect unless the recipient opens them.
Today, people get over 100 emails a day. Many of these emails go to trash and spam as soon as the recipient sees them. One of the first challenges all email marketers face is making sure the message is open.
To improve your open rate, you can:
- Work on the subject lines – this is the first thing a recipient sees when they get an email. Catchy, witty, and personalized subject lines are likely to help a recipient open the message. Anything that’s overly promotional or boring ends up in spam or trash.
Implement Double Opt-In
Double opt-in means best practices for avoiding phishing scams
that when a user subscribes to your email messages on a website, they have to confirm the subscription via email. This opt in process allows people to avoid subscribing if they change their minds or click the subscribe button accidentally.If you are sending messages that are important to just one part of the audience, the rest of your subscribers feel annoyed and overwhelmed. Eventually, they begin to unsubscribe. Segment your targeted audience to make sure all of the subscribers receive relevant messages.
Valuable content is the key to any marketing effort. If your emails are dull and don’t contain any interesting offers, people are likely to unsubscribe quickly. Make sure the content is always fresh, valuable, and relevant to your audience’s pain points and interests.
Add Email Personalization
When a person lack data
sees that you are writing emails directly to them, they are less likely to unsubscribe. If you study your audience well and use this knowledge to create content and offers, your customers or clients are likely to stick with your messages and newsletters.Simple ways to personalize messages include:
- Send customers special offers according to their location
- Use a customer’s name in the subject line
- Talk about the weather in the customer’s region
If you are selling products, use analytics to come up with special offers based on the customer’s past purchase history and behavior.