Airbnb is a marketplace for advertising, searching, and booking accommodation worldwide for a short period of time. The accommodations in question include apartments, villas, houses, or even luxury residences for a different travel experience. Airbnb provides cheap and comfortable accommodation for travelers that can be adjust to the neds and of course the traveler’s budget. This makes Airbnb superior and preferr by travelers when compar to conventional hotels or hostels that are also everywhere. The company headquartered in San Francisco, California, Airbnb now has more than two million listings from more than 34 thousand cities, more than 190 countries worldwide, and continues to grow, and has received more than 60 million guests to date.
Airbnb is planning to continue its strength in the international arena, by making existing cities more accessible to Airbnb services, so that more travelers visit the location and local residents who rent out their facilities will earn additional income.
Digital Marketing Strategy
Behind Airbnb’s success as it is today, of course there are clever str canada telegram data ategies carried out by the company, one of which is a digital marketing strategy. Airbnb consists of two main components, namely hosts and travelers. The purpose of the marketing strategy carried out is to attract as many people as possible around the s. Here are smart digital marketing strategies carried out by Airbnb:
Craiglist Integration
Craiglist, a site for classifieads, has been us by people to offer and find places to stay for a short time. Airbnb decidto integrate with Craiglist. Whenever someone places an ad o n Airbnb, th when you register a new account ey will be able to choose to create a post on Craiglist automatically. This inc by lists reases the advertiser’s chances of getting tenants, and also increases Airbnb traffic.