Next up is government and media. Hobbies combine high open rates with high click-through rates, so brands in this industry are clearly doing something right! The worst industry for click-through rates is travel and transportation, with a click-through rate of just . They are followed by marketing and advertising and food services. Check out the full data set below to check the benchmarks for your industry.
Industry CTR Benchmarks Health & Fitness
Authors consulting non-profit organizations e-commerce education. Marketing & advertising artists agency beauty & personal. Care entertainment & events online courses blog software. Web apps business & finance retail travel. Transportation medical, dental & healthcare. Creative telegram number list services/agencies music & musicians sports. Real estate agriculture & food services photo.Video publishing manufacturing media. Physical religion home & garden coaching computers & electronics. Architecture & construction architecture restaurants. Hobbies higher education gaming galleries & museums. Legal recruitment & staffing politics government telecom. Insurance public relations other email click-through rates by region. Emails sent in australia had the highest click-through rate of. While emails sent in latin america had the lowest click-through rate of .
Email Click-to-Open Rate by Region Source
Email marketing click-to-open rate benchmark click-to-open rate. Shows the percentage of people who opened and clicked on your email. The average click-to-open rate for all email campaigns. Click-to-open rate varies by industry. Is a useful metric because it shows how engaging. Your email content is. Both low and high open rates indicate that the people. Who open your emails find the content relevant. In this case, improving open rates can improve the overall effectiveness of the campaign.
The Clicks to Open Emails by
Industry chart shows the sources of emails by industry: The highest industry is media. A significant percentage of people who open these emails also click on them. The reason segment your audience these emails work so well is likely because media companies tend to include links to stories on their websites in their marketing campaigns, giving people who open the emails plenty of time to click. The lesson? If you want to increase it, add more clickable content to your emails! The second and third highest industries are government and hobbies. The lowest industries are restaurants, marketing and advertising, and real estate.
Explore the full data set below
To check the benchmarks for your industry. Industry Email Open Rate Benchmarks Health & Fitness Writers Consulting Non-Profits E-Commerce Education Marketing & Advertising Artists Agency Beauty & Personal Care Entertainment & Events Online Courses Bloggers Software & Web Apps Business & Finance Retail Travel & Transportation Medical, Dental & Healthcare Creative egypt data Services/Agencies Music & Musicians Sports Real Estate Agriculture & Food Services Photo & Video Publishing Media Production Religion Home & Garden Coaching Computers & Electronics Architecture & Construction Construction Restaurants Hobbies Higher Education Gaming Galleries & Museums Legal Recruitment Politics Government Telecom Insurance Public Relations Other Email Email Open Rate by Region The regional rankings are different from the industry rankings.
Emails sent to Poland have the highest click-to-open rate
While emails sent to Africa have the lowest click-to-open rate . Region Chart Source: Email Marketing Unsubscribe Rate Benchmark Unsubscribe rate is the percentage of recipients who click on the unsubscribe link in an email. The base unsubscribe rate for all campaigns. This is great news for email marketers because it shows that only a small percentage of people unsubscribe when you send an email. Unsubscribe rate chart by industry shows the industries with the highest and lowest unsubscribe rates The industries with the highest unsubscribe rates are listed by the author for.
Photos and videos and home
Garden came in second and third. While these rates are among the highest in our dataset, they still mean that only people between and are likely to unsubscribe. On the other hand, unsubscribe rates by industry were as follows: nonprofits, travel and transportation, sports, manufacturing, religion, coaching, government, insurance, and public relations. Check out the full dataset below to check the benchmarks for your industry. Industry Unsubscribe Rates Health & Fitness Authors Consulting Non-profits E-commerce Education Marketing & Advertising Artists Agencies Beauty & Personal Care Entertainment & Events Online Courses Blog Software & Web Applications Business & Finance Retail Travel & Transport Medical, Dental & Healthcare Creative Services/Institutions Music & Musicians Sports Real Estate Agriculture & Food Services Photo & Video Publishing Manufacturing Media Religion Home & Garden Tutoring Computers & Electronics Architecture & Construction Architecture Restaurants Hobbies Higher Education Gaming Galleries & Museums Legal Recruitment Politics Government Telecom Insurance Public Relations Other Unsubscribe Rates by Region Australia has the highest unsubscribe rate of any region.