A reliable digital marketing strategy must keep up with the latest marketing trends. The evolution of technology is changing the way we form digital marketing strategies. This creates its own challenges for marketers and is required to find the best way to combine this evolved technology in their marketing plans.
WIficolony – How to Leverage Trends for Digital Marketing
Here are the best ways in digital marketing in 2017, and how marketers are utilizing technological developments to create their strategies.
Content Marketing
Content marketing has played a very significant role in the evolution of digital marketing. There is an increasing need for content in 2017, and it is very important for a brand to develop a content strategy that is in line with broader goals.
But focusing on content does not mean only focusing on quantity over quality. Today, it is more important than ever for a brand to prioritize the relevance of content to the brand being carried.
Video Advertising
The emergence of video has become a trend not only in content marketing, but also in advertising or video ads. Video ads tend to be more effective than other types of ads, considering that the use of v france telegram data ideo can attract the attention of the audience in an interesting way and can leave an impression that includes audio visuals.
Video content has the power to create interesting ads and can increase brand awareness of certain products. With various tricks in creating it, the message conveyed will be right on target.
Marketing Automation
Marketing automation can facilitate digital strategies by providing a better about your project essentials and more relevant experience to users. The right use of marketing automation can make marketing media such as email and social media much more effective. Therefore, more than 55% of B2B compa by lists nies have adopted marketing automation technology.