The topic of growth hacking is constantly expanding in the world of startups and marketing. It was bound to reach the world of blogging sooner or later. I’m not going to lie to you. What we now call ” growth hacks ” could still be called “marketing tricks.” But hey, it sounds good and for once we’re going to follow the trend
growth hacks Photo rights by Fotolia
This is the first article in a series of posts with marketing tips for bloggers . I warn you. There will be no miracles or incredibly surprising novelties if you have been in this blogging world for a while. I will even present some techniques that I personally do not use despite providing very good results. You will understand later why.
e will start with the first 4 growth hacks related to the world of email marketing and attracting subscribers
“Ugh…” some people will rightly say. You may already know what I am going to talk about. These are pop-ups that appear when you first enter a blog, covering all the content to force the visitor to subscribe. Despite no being liked by m overseas data ost users, they are incredibly effective.
An example
Of a pop-up that opens best tools and technology for b2b lead generation when the user accesses the blog (Paco, you know I appreciate you, sorry for using you as an exampleAn example of a pop-up that opens when the user accesses the blog (Paco, you know I appreciate you, sorry for using you as an example
It should be noted that 80% of people surfing the Internet are beginners. I imagine that some of them even don’t find the option to close the pop-up. It is true that in general you need 2 or 3 clicks to click on the vietnam data cross in a 1 millimeter by 1 millimeter field to close the pop-up and be able to access the main content.
Well, that’s the downside. There are studies that show
that pop-ups have no negative impact on the user. If I told you that more than 60% end up subscribing with this type of form, it might not seem so annoying anymore
Using banners to capture the visitor’s attention
You may have noticed that I recently offered a new service on this blog: “Whatever your gender , your subscription is free .” I admit that I have copied this old trick that some offline businesses have started using on posters, highlighting the words “sex” and “free” in giant letters so that from a distance only those words can be seen. The effectiveness has nothing to do with what a pop-up form is. Even the use of this type of aggressive advertisement can be counterproductive and reduce the number of new subscribers. In my case, I do not yet have enough data to be able to say for sure.
Another option
is to use a face that points a finger or looks at the subscription form. According to studies, people focus their gaze on faces. This way, we increase the probability of receiving new subscribers for the blog newsletter.
Using Twittercards to access content and gain subscribers
Jordi Sanchez from Unconsejodiario.com was the second winner in the blogging category at the QGames. Despite having entered 4 weeks before the end of the battle, he was able to reach the podium with a strategy that, from my