It’s no secret that influencers can help take advertising to new heights. And you’ve probably heard that when it comes time to look for influencers , more and more brands are choosing micro-influencers over those with millions of followers.
But did you know that beneath the micro influencers , there is another group that can have a positive impact on.
DourFirstly influencers
are a great way to save money. They will often agree to collaborate with a brand in exchange for products only, which is especially useful for brands whose products don’t have a high market value. While it might be easy to strike a collaboration with top influencers in exchange for an expensive watch or an all-expenses-paid holiday, if your product is something less glamorous, like a phone case or pet food, they might not be interest.
Secondly, as followers increase, engagement rates decrease . Nano influencers have the highest engagement of all, since the more their audience trusts their content, the more likely they are to like or comment on it. They also tend to be better at managing their relatively small communities. In fact, when an influencer res kuwait telegram data ponds to a follower’s comment, or even likes something on their page, ie trust between the parties.
Third nano influencers
Han help penetrate local markets. Although their audience is small, they are also often extremely interest in your content. This is ideal for small businesses looking for local impact. On the other hand, if a brand is trying to reach a new niche, using nano influencers can be an effective way to do so. Take for exampl why you ne to use the e a beauty company that has just launch its first organic and vegan skincare product: a beauty category influencer may have followers who are interest in that topic, but they will also have many who bw lists are not. Conversely, a nano influencer who has built their following around this concept, even if they reach fewer people overall, is more likely to buy that product.