Millennials, or Generation Y or Next Generation, is the name of that generation that includes all the people born between the 80s and the early 2000s . Wikipedia adds that: This generation is characterized by a greater use and familiarity with communication, media and digital technologies. In many parts of the world, the childhood of Generation Y has been marked by a technological and neo-liberal educational approach, derived from the profound transformations of the sixties. From a marketing perspective, they are perhaps the most interesting generation today , given that those born after 2005 – belonging to Generation Z – are still too young and are not yet part of the labor market.
Millennials currently have an age range
Mostly between 17 and 31 and are the central consumers of today and tomorrow. modern generations has recently published a nice research on Millennials: among the various trends and statistics that are found globally, some really interesting aspects emerge especially for those who deal with web marketing, given that Millennials and the web have a really close relationship. Data from early 2015 Video addiction Millennials prefer video content and make extensive use of mobile devices for socializing and information (including shopping) 8 out of 10 millennials have watched videos online in the last month: this generation leads the transition to digital by watching TV online, on average, for more than an hour a day.
Online videos are the main activity carried out on
The Internet by Millennials, enjoyed via smartphone (great attention to video blogs). Via mobile they are spent, on average, almost 3 hours a day. The phenomenon of second screening (via smartphone) is widespread in practically the entire sample of users. millennials 1 Online shopping Online information and content are downloaded iran email list for free in most cases; however, e-commerce shopping is going strong Despite what you might think, Generation Y – despite having a positive propensity towards online purchases – does not actually make large purchases of online content . In the published research, only one person in 4 has purchased e-books, music, apps or films online.
Freemium content consumption models
With subscriptions via email or with advertising-based services, are widely used. The situation is different, however, for online shopping of consumer goods. As the following data shows: 67% of users have bought online in the last month. Shoes and clothes are the most purchased goods More than half leave reviews/opinions on the web: consumers’ power of influence is growing (User Generated Content) Free shipping is one of the most appreciated factors by Millennials in e-commerce Very important data : 30% of these users are encouraged to purchase by brand communication conveyed via social networks Notice how the purchase is progressing even via smartphone… Millennials 2 Bottom line: For this generation, information and entertainment mostly come for free, while it is common practice to purchase through e-commerce. Where can brands reach Millennials? On Social Media, used for over 3 hours a day.
Visual Social Media such as Instagram and Pinterest are on the rise
Everyday communication, however, takes place on Facebook Messenger and Whatsapp Where do Millennials spend most of their time? Where can brands intercept them? On Social Networks , obviously, with an average of over 3 hours of browsing, mainly on. Facebook (although decreasing; visual Social Media such as Instagram and Pinterest are growing). Millennials 3 The interesting thing is that, from the user’s point voice search: optimize your seo and content for the future of view, online entertainment. Should come mainly from brands : therefore, there is a lot of space for. Branded storytelling , entertainment and the recounting of real people’s experiences. In terms of peer communication, the lion’s share – pay attention, pay attention – is played by Facebook Messenger and Whatsapp.
What is the consumer of the future like
To sum up, the consumer of the future will increasingly be: – and influenceable via. Social media – attentive to highly engaging visual japan data content (especially video) – inclined to purchase online. Receive a good level of service and leave opinions – eager for quality entertainment provided by favorite brands. The research was conducted by Jason McGrath of . You can download a preview of the full research here . Access exclusive resources – for free – every month (and get the free e-book right away!) Your email Your name Bee Social Srl will use the information you have provided to. Send informative newsletters, with industry updates or for marketing purposes.