The use of social media around the world continues to grow. This is demonstrated by the Global Digital Report , prepared by MeltWater and We Are Social, which indicates that 4.76 billion people, 59.3% of the world’s population, will be users of some social network in 2023 . Growth in the last year has been 3%, with 137 million more users than in 2022.
These figures confirm that social networks are today the great platforms for communication and interaction . Of course, this also applies to the dissemination and promotion of brands. And faced with such an overwhelming dimension, companies are faced with several questions: how do users behave in each of them? On which social network should they focus their efforts? Where should they advertise? We try to solve it.
Some data on the use of networks relevant to brands
IAB Spain has just presented its Social Media Study 2023 , which analyzes social media consumption in Spain. Among the most relevant global data, we find that 85% of Internet users between 12 and 74 years old use some social network , a total of 30 million people. WhatsApp, Facebook, Instagram and YouTube are the israel telegram data most used platforms, while Telegram, LinkedIn, Instagram and TikTok are the fastest growing. And how does this translate from the point of view of brand promotion?
44% of users search for information on soc
ial networks before making a purchase
50% follow an influencer, with young people betwe does the website hosting include en 18 and 24 years old following the most profiles of this type.
43% of users follow brand accounts.
The mobile phone is the main device from which networks ar bw lists e accessed.
The average use of social media in Spain is one hour a day, and Generation Z is the one that spends the most time on .