Did you know that south africa whatsapp number data 26% of adults in the United States live with a disability? Some of these disabilities prevent people from interacting with your email messages, thus affecting your click-to-open rate. When designing your emails, evaluate their accessibility:
- Provide image descriptions
- Avoid using tiny fonts
- Leave spaces between paragraphs
- Make links tappable
These simple tactics can help people with disabilities to understand your emails and click links if they are interested.
The Takeaway
CTOR is one of the key email ips for preventing phishing attacks campaign metrics that help you evaluate the quality of your email marketing tactics. By monitoring click to open rates, you can understand when and how to make changes to email design, audience segmentation, message accessibility, and much more.
While many other important email marketing metrics exist, CTOR deserves special attention. By adding it to your metrics arsenal, you can improve your digital marketing results and achieve impressive ROI.
To calculate click to open rate, you need to divide the number of unique clicks inside your messages by the number of open emails and multiply it by 100. For example, if 10 people opened your message and 2 clicked the link, CTOR is 2%.
What’s the difference between the open rate and the click-to-open rate?
The open rate measures lack data the percentage of emails that your recipients open. Click-to-open rate (CTOR) measures the percentage of people who click a link inside the email after opening it. For example, you send 100 emails, and 10 of them are opened. This means your open rate is 10%. If 5 out of these 10 emails result in a click, your CTOR is 50%.
A good click-to-open rate for your business can depend on many different factors, including your target audience, marketing goals, and email marketing tactics. On average, a good CTOR is between 10% and 15%.