As marketers, oman whatsapp number data
we know that the pace of change can be relentless.
The array of digital channels available offers so many opportunities to communicate with customers. However, this can sometimes mean you’re wearing many marketing hats while keeping a lot of balls in the air.
There’s no denying the massive impact of artificial intelligence (AI) on digital marketing. New tools and platforms are emerging. However, this is not the only change that marketers face.
Marketing budgets dropped in 2024, a challenge that’s going to continue into 2025. This means that marketing teams need to do more with less, while still delivering on performance.
That’s why it’s so important to know what’s coming! It not only keeps you up to speed with digital marketing developments.
The battle between the real-time platforms
The decline application software migration in popularity of X has been well documented. Now, two social platforms – BlueSky and Threads – are gaining ground as people and companies leave X in droves (reporting poor content, low engagement, and moderation issues as reasons).
BlueSky was created by X’s previous founder, Jack Dorsey, and is attracting users who value ad-free spaces, content control, and niche communities. It’s also simple to use and is aiming to be “a great home for journalists.
“Despite all the attention BlueSky is getting, they’ve only got 24 million members globally. That is not a huge figure, so we’ll have to keep an eye on that to see.Which I’m pretty sure it will,” said Alison Battisby, Founder of Avocado Social on the DMI trends webinar.
The rise in employee-generated content (EGC)
Employee advocacy is egypt data
more than a buzzword: It’s a powerful strategy to leverage your company’s individual voices to build brand presence, connect with audiences, highlight social issues, and even help achieve business goals.
This is especially true on LinkedIn as it’s the perfect social platform for employees and employers to share EGC content. And the B2B network is seeing sustained growth every year predicted to surpass 800 million users in 2025.
“A platform that’s underutilized or underappreciated is LinkedIn. LinkedIn organic is just killing it for me. Every single one of my prospect calls said that they heard about me on LinkedIn and their newsletters are working really well,” said Peter Murphy Lewis, on the upcoming DMI trends podcast.