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lot of time and effort into writing the perfect digital marketing CV when applying for a job, but often the cover letter gets second billing or is just an afterthought. But that’s a big mistake.
According to Resume Lab research, 83% of HR pros say cover letters are important in their hiring decisions while 83% said that a great cover letter can secure an interview even if your resume isn’t good enough.
Imagine you’re a busy recruiter or an HR executive and you have a pile of applications to go through. You look in your inbox and there’s another impersonal cover letter – unresearched and uninspired. It’s a giant no. And so is the candidate.
Why should you write a great cover letter?
There’s a lot how targeted advertising works of competition out there in the job market and while digital marketers are in demand, so are jobs with good pay, great benefits, and promotional opportunities. A cover letter is the first thing anyone looking through applications will read and unlike a CV, it allows you to show your experience, skills, and personality.
So, it’s worth taking the time to craft a cover letter that shows you understand the role, know about the company, have the right experience, and possess the ambition to make it yours.
In a cover letter, you have one page to:
- Get employers intrigued
- Demonstrate your fit for the role and company
- Showcase who you are
- Make them smile and pick up the phone
Showcase the ‘Fit’
It’s not enough to egypt data just create one great cover letter. You need to tailor it to each job description.
So each one you write should showcase how you ‘fit’ this role and organization. Tailoring your cover letter doesn’t just mean addressing your letter to the relevant person in the organization (although you should absolutely do this). It’s about crafting your entire body to address the needs and desires of your potential employer. Get to the heart of the matter by –
1. Telling them why you want to work for them
2. Telling them why they should pick you.
You should also demonstrate your value proposition – this means addressing the role description, the company and the culture to show how you uniquely ‘fit’.